Marketing Specialist

inDrive; São Paulo; On-site; BRL 70,000 - 110,000; Full time

Job summary

inDrive in Brazil (São Paulo) is seeking a Marketing Specialist to own driver marketing strategy, insights, and campaigns in the Brazilian market. You will collaborate with Driver Ops, Brand, Analytics, and regional teams to grow a key market.

The role demands at least 2+ years in marketing, strong planning, and deep knowledge of the Brazilian market; you will lead 360 campaigns and manage the driver marketing budget to drive sign-ups and retention.

Qualifications

• 2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
• Solid understanding of brand health tracking.
• Deep understanding of the Brazilian market with strong cross-functional alignment skills.
• Strong planning skills and adaptability to changing market conditions.

Responsibilities

• Turn insights into driver positioning, messaging, and campaigns; manage the driver marketing budget.
• Measure impact through pre/post studies and ad testing; connect brand KPIs to sign-ups and retention.
• Align with the Driver Ops team on acquisition campaigns, referral programs and lifecycle communications to stay on-brand.
• Lead 360 campaign launches and marketing activities in the market.

Skills

Marketing experience

Brand health tracking

Brazilian market knowledge

Cross-functional collaboration

Strategic planning

Job description

Marketing Specialist

Department: Corporate Marketing

Employment Type: Full Time

Location: Brazil (Sao Paulo)

Description

As a Driver Marketing Specialist, you will own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market. You'll work closely with the Driver Operations, Brand, Analytics, and regional marketing teams, and you'll have real influence on the growth of one of our key markets.

Key Responsibilities

• Turn BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns; create and execute communication plans, and manage the driver marketing budget.
• Measure the impact of marketing activities through pre/post studies and ad testing, and connect brand KPIs with business results such as sign-ups and retention.
• Align with the Driver Ops team on acquisition campaigns, referral programs and lifecycle communications, so that all driver touchpoints stay consistent with the brand strategy.
• Lead 360 campaign launches and marketing activities in the market.

Skills, Knowledge & Expertise

• 2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
• A solid understanding of brand health tracking.
• A deep understanding of the Brazilian market, plus strong cross-functional skills to align several teams around one brand vision.
• Strong planning skills, the ability to adapt quickly to changing market conditions, and confidence in making decisions.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.