Marketing Coordinator – DIY Construction

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor in Brazil seeks a Go-To-Market leader for the construction retail channel to shape strategy and drive growth across national and regional dimensions. You will align Marketing, Sales, Product, and Operations to execute integrated plans and optimize performance.

You will translate insights from market research and customer behavior into actionable campaigns, tools, and messaging, leading cross-functional initiatives and tracking KPIs to maximize impact.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, or a related field required.
• Postgraduate degree or specialization in Marketing, Business Management, Sales, Strategy, or Project Management preferred.

Responsabilidades

• Define and lead the Go-to-Market strategy for the construction retail channel.
• Translate strategic direction into national and regional action plans.
• Develop segmented strategies based on customer profiles, regions, product categories, offers, and stages of the customer journey.
• Identify opportunities for growth, competitive differentiation, and strengthening the value proposition in the market.
• Lead launches, repositioning, and ongoing support of products, services, and tools for the retail channel.
• Define market positioning, value propositions, key messages, sales arguments, and sales tools.
• Ensure alignment between customer needs and solutions through market research and data analysis.
• Collaborate cross-functionally with Marketing, Sales, Product, Operations, Data, and Technology teams.
• Plan and monitor promotional campaigns, relationship programs, and demand-generation initiatives.
• Develop commercial activation strategies focused on sell-in, sell-out, solution adoption, and customer engagement.
• Ensure effectiveness of communication materials and sales tools.
• Monitor results and KPIs, propose adjustments and expansion opportunities.
• Establish and monitor KPIs, dashboards, and management routines for GTM strategy.
• Conduct market and competitive analyses and translate insights into strategic recommendations.
• Support decision-making and investment prioritization with performance and market-potential analyses.
• Promote continuous experimentation with tests and scaling successful initiatives.
• Maintain relationships with regional teams via field visits and alignment forums.
• Capture operational and customer needs to improve strategies, campaigns, and offers.
• Develop training materials and deliver training sessions for commercial teams.

Conhecimentos

Go-To-Market Strategy

Market Research

Cross-Functional Collaboration

KPI Development

Customer Engagement

Market Analysis

Data Analysis

Strategic Planning

Promotional Campaigns

Sales Strategy

Customer Segmentation

Performance Monitoring

Commercial Activation

Training Development

Formação académica

Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, or a related field

Postgraduate degree or specialization in Marketing, Business Management, Sales, Strategy, or Project Management

Descrição da oferta de emprego

• Define and lead the Go-to-Market (GTM) strategy for the construction retail channel, aligning initiatives with the company’s business priorities and objectives.
• Translate strategic direction into national and regional action plans, fostering integration among Marketing, Sales, and other stakeholders.
• Develop segmented strategies based on customer profiles, regions, product categories, offers, and stages of the customer journey.
• Identify opportunities for growth, competitive differentiation, and strengthening the value proposition in the market.
• Lead the launch, repositioning, and ongoing support of products, services, solutions, and tools aimed at the retail channel.
• Define market positioning, value propositions, key messages, sales arguments, and support materials for sales teams.
• Ensure alignment between customer needs and the solutions offered through market research, data analysis, feedback, and continuous hypothesis validation.
• Collaborate cross-functionally with Marketing, Sales, Product, Operations, Data, and Technology teams.
• Plan and monitor promotional campaigns, relationship programs, and demand-generation initiatives.
• Develop commercial activation strategies focused on sell-in, sell-out, solution adoption, and customer engagement.
• Ensure the effectiveness of communication materials, sales tools, and sales approaches.
• Monitor results, indicators, and performance, proposing adjustments, optimizations, and expansion opportunities.
• Establish and monitor KPIs, dashboards, and management routines related to the Go-to-Market strategy.
• Conduct market, customer behavior, trend, and competitive analyses, translating insights into strategic recommendations.
• Support decision-making and investment prioritization through performance and market-potential analyses.
• Promote continuous experimentation by conducting tests, measuring results, and scaling successful initiatives.
• Maintain relationships with regional commercial teams through field visits, alignment forums, and management routines.
• Capture operational and customer needs and opportunities, translating learnings into improvements to strategies, campaigns, and offers.
• Develop training materials and deliver training sessions for commercial teams.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economics, or a related field.
• Postgraduate degree or specialization in Marketing, Business Management, Sales, Strategy, or Project Management is desirable.

Core Competencies

Demonstrates expertise in Go-to-Market strategy development and execution, with a strong focus on market positioning, customer engagement, and cross-functional collaboration. Proficient in analyzing market trends and customer behavior to drive strategic recommendations and optimize promotional campaigns.

Highest-signal resume keywords

• Go-To-Market Strategy
• Market Research
• Cross-Functional Collaboration
• KPI Development
• Customer Engagement

ATS Optimization Keywords

Hard Skills

• Market Analysis
• Data Analysis
• Strategic Planning
• Promotional CampaignsSales Strategy
• Customer Segmentation
• Performance Monitoring
• Commercial Activation
• Training Development
• Competitive Analysis

Soft Skills

• Leadership
• Communication
• Collaboration
• Problem-Solving
• Adaptability

Certifications & Qualifications

• Postgraduate Degree in Marketing
• Specialization in Business Management

Industry Keywords

• Construction Retail
• Value Proposition
• Customer Journey
• Demand Generation
• Sales Tools