Senior Product Marketing Analyst – Temporary

Jobtailor; Rio de Janeiro; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a Product Marketing professional to shape go-to-market strategies, craft compelling value propositions, and develop engaging sales materials for Globo Ads ecosystem solutions.

This role partners with Product, Sales, Marketing, Operations and Tech to align initiatives, organize events, and translate market insights into actionable plans. Strong presentation skills and knowledge of digital advertising platforms are essential.

Qualificações

• Bachelor’s degree in Marketing or related field.
• Experience in Product Marketing (PMM) or related areas.
• Experience at tech, media, advertising, or ad tech firms.
• Knowledge of digital advertising ecosystems (Google/Meta).
• Experience developing product positioning and launch strategies.
• Strong written and verbal communication skills.
• Ability to create presentations and sales materials.
• Analytical mindset turning data into insights.

Responsabilidades

• Support go-to-market strategies, launch planning, channel strategy, and communications materials.
• Translate products into clear value propositions, narratives, and messaging.
• Develop executive presentations, one-pagers, FAQs, and sales enablement content.
• Support product positioning and marketing initiatives for Globo Ads ecosystem solutions.
• Analyze market conditions, trends, opportunities in media and ad tech.
• Collaborate with Product, Sales, Marketing, Operations, and Technology teams.
• Assist events, trade shows, activations, and market engagement initiatives.
• Liaise with external suppliers and partners.
• Create and adapt visual materials using design tools.

Conhecimentos

Product Marketing (PMM)

Go-To-Market Strategy

Market Analysis

Sales Enablement Materials

Communications Strategy

Launch Planning

Corporate Content Development

Event Organization

Advertising Platform Experience

Digital Product Experience

Presentation Development

Collaboration Skills

Excellent Written Communication

Excellent Verbal Communication

Analytical Mindset

Design Tools Experience

Formação académica

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or related field

Ferramentas

Figma

Canva

Google Ads

Meta Ads

Descrição da oferta de emprego

• Support the development and execution of go-to-market strategies, including launch planning, channel strategy, communications materials, and ongoing support initiatives
• Translate products and solutions into clear value propositions, narratives, and messaging
• Develop executive presentations, one-pagers, FAQs, corporate content, briefs, and sales enablement materials
• Support product positioning and product marketing initiatives for Globo Ads ecosystem solutions
• Conduct analyses of market conditions, trends, opportunities, and developments in media, digital advertising, and ad tech
• Collaborate with Product, Sales, Marketing, Operations, and Technology teams to ensure strategic alignment and consistent communications
• Support the organization of and participation in events, trade shows, activations, and market engagement initiatives
• Liaise with external suppliers and partners
• Create and adapt visual materials using design and editing tools

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
• Solid experience in Product Marketing (PMM), Product Marketing, or related areas
• Experience working at technology companies, media organizations, advertising or digital marketing companies, ad tech firms, or agencies
• Knowledge of the digital advertising ecosystem and media platforms, such as Google Ads, Meta Ads, and similar platforms
• Experience developing product positioning, launch, and communications strategies
• Excellent written and verbal communication skills
• Strong ability to create presentations, sales materials, and business support content
• Analytical mindset, with the ability to turn data and information into actionable insights
• Familiarity with design and editing tools such as Figma, Canva, or similar platforms
• Experience with digital products and advertising platforms
• Experience contributing to product launch or repositioning projects
• Previous experience working in highly collaborative environments spanning business, technology, and product teams
• Experience organizing corporate events, trade shows, or initiatives focused on the advertising market

Core Competencies

Demonstrates expertise in Product Marketing, including the development of go-to-market strategies, product positioning, and communications strategies. Proficient in creating compelling presentations and sales enablement materials while leveraging analytical skills to derive actionable insights from market data.

Highest-signal resume keywords

• Product Marketing Management
• Digital Advertising Ecosystem Knowledge
• Presentation Development
• Analytical Mindset
• Experience with Design Tools

ATS Optimization Keywords

Hard Skills

• Product Positioning
• Go-To-Market Strategy
• Market Analysis
• Sales Enablement Materials
• Communications Strategy
• Launch Planning
• Corporate Content Development
• Event Organization
• Advertising Platform Experience
• Digital Product Experience

Soft Skills

• Excellent Written Communication
• Excellent Verbal Communication
• Collaboration Skills

Industry Keywords

• Media
• Digital Marketing
• Ad Tech
• Advertising Market

Tools & Technologies

• Figma
• Canva
• Google Ads
• Meta Ads