Demand Generation Manager

Digibee; São Paulo; Hybrid; BRL 300,000 - 600,000; Full time

Benefits offered by this job

Health care

Dental care

Caju card meal allowance

Life insurance

Child care assistance

Equity (RSU's)

Gympass

Job summary

Digibee is seeking a Demand Generation Leader to own and scale its demand engine for the US B2B SaaS market. This senior individual contributor role requires a data-driven marketer who translates paid media, website performance, experimentation, and full-funnel insights into qualified pipeline and revenue.

You will partner with Marketing, Sales, and Revenue leadership to optimize conversion across the funnel and ensure tight alignment between marketing-generated demand and sales execution, with

Qualifications

• 10+ years of experience in Demand Generation, Growth Marketing, or related field.

Responsibilities

• Plan and execute paid media programs across channels with strategy, budget, targeting, testing, and optimization.
• Iterate on website and conversion paths to improve visitor-to-lead and lead-to-opportunity conversion.
• Foster a culture of experimentation across demand generation channels, messaging, audiences, and landing pages.
• Own full-funnel reporting linking activities to pipeline and revenue outcomes.
• Collaborate with Sales to optimize Marketing-to-Sales handoffs and lead follow-up.
• Analyze campaigns to identify growth opportunities and bottlenecks.
• Coordinate with content, product marketing, sales, and revenue teams to align campaigns with ICPs and buyer needs.
• Help evolve Digibee’s demand generation strategy as US expansion continues.

Skills

10+ years in Demand Generation or G.M.

Paid media programs (B2B)

US B2B SaaS buyers understanding

Website optimization / CRO

Marketing experiments / AB testing

Full-funnel analytics

Marketing-to-Sales handoffs

Cross-functional collaboration

English communication

Tools

HubSpot

Salesforce

6sense

Demandbase

Job description

Job description

At Digibee, we aren’t just building technology; we are unlocking the innovation potential of the world’s largest companies by making the complex simple.

In an integration market valued at approximately $250 billion, our cloud-native, low-code iPaaS platform empowers every developer to build and monitor end-to-end workflows, eliminating technical debt and accelerating digital transformation.

Why join us?

Founded in Brazil in 2017, we are now a global team distributed across the Americas, driven by a culture of flexibility and autonomy.

Following a $60 million Series B funding round, we are in full global expansion, combining the agility of a startup with the stability of a company backed by major global players.

Here, you don’t just witness growth, you are the engine behind it.

If you seek real impact and want to redefine how the world connects, you belong here.

About the role

We are looking for a Demand Generation Leader to own and scale Digibee’s demand generation strategy, with a strong focus on the US B2B SaaS market.

This is a senior individual contributor role for a data-driven marketer who knows how to turn paid media, website performance, experimentation, and full-funnel insights into qualified pipeline and revenue.

You will work closely with Marketing, Sales, and Revenue leadership to build a predictable demand engine, continuously improve conversion across the funnel, and ensure a strong connection between marketing-generated demand and sales execution.

The ideal candidate has deep hands‑on experience with demand generation in US B2B SaaS, understands how US buyers evaluate and purchase software, and can operate comfortably across strategy, execution, experimentation, and performance analysis.

Main responsibilities

On a typical day, you will…

• Own the planning and execution of paid media programs across relevant channels, managing strategy, budget allocation, targeting, creative testing, and performance optimization.
• Develop and continuously optimize Digibee’s website and conversion paths, identifying opportunities to improve visitor-to-lead and lead-to-opportunity conversion.
• Build a culture of experimentation across demand generation, testing channels, messaging, audiences, landing pages, offers, and conversion points.
• Own full-funnel reporting and performance analysis, connecting marketing activities to pipeline and revenue outcomes.
• Partner closely with Sales to establish effective Marketing-to-Sales handoffs, ensuring that qualified demand is properly routed, followed up, and measured through the funnel.
• Analyze campaign and funnel performance to identify growth opportunities, bottlenecks, and areas for optimization.
• Collaborate with content, product marketing, sales, and revenue teams to align campaigns with ICP, buyer needs, and business priorities.
• Help define and evolve Digibee’s demand generation strategy as we continue expanding in the US market.

Requirements and skills

What you’ll need to bring…

• 10+ years of experience in Demand Generation, Growth Marketing, Performance Marketing, or a closely related field.
• Proven experience building and executing paid media programs for B2B audiences.
• Direct experience marketing to US B2B SaaS buyers, with a strong understanding of the US software buying journey, buyer behavior, and go-to-market dynamics.
• Strong understanding of website optimization and conversion rate optimization, with the ability to identify and prioritize opportunities based on data.
• Demonstrated experience designing and running marketing experiments and using results to inform future strategy.
• Strong analytical skills and experience with full-funnel reporting, from acquisition and engagement through pipeline and revenue.
• Experience establishing effective Marketing-to-Sales handoffs, including lead qualification, routing, follow-up, and feedback loops.
• Ability to connect marketing performance to business outcomes rather than focusing only on top-of-funnel metrics.
• Strong cross-functional collaboration skills, particularly with Sales, Marketing, and Revenue leadership.
• Excellent written and verbal communication skills in English.

Additional information

It’s a plus if you have…

• Experience in an enterprise B2B SaaS company or selling complex technical products.
• Experience marketing to technical buyers, including Engineering, IT, or other technology decision-makers.
• Experience with account-based marketing (ABM) and account-based advertising.
• Experience working with HubSpot, Salesforce, 6sense, Demandbase, or similar GTM and marketing technology platforms.
• Experience working in a high-growth, global, or startup environment.
• Experience building demand generation programs from the ground up.
• Familiarity with the integration, API, cloud, or developer tooling ecosystem.
• Experience working with US-based Sales and Revenue teams.

Our Benefits:

• Health care
• Dental care
• R$ 1.700,00/month on Caju card (for food and meal allowance, mobility, home office supplies, culture, health, and education)
• Life insurance
• Child care assistance
• Equity (RSU's)
• Gympass