B2B Marketing Manager - Brazil

Cambly Inc.; Rio de Janeiro; Híbrido; BRL 180 000 - 320 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

Professional development budget

Mental Health support (Modern Health:

6 coaching sessions

6 therapy sessions

Meal allowances

Resumo da oferta

Cambly Inc. is seeking a highly motivated B2B Marketing Manager to drive lead and demand generation for the LatAm market from a hybrid location in Rio/São Paulo, Brazil. You will own content creation, ABM programs, live events, and the full marketing mix to accelerate growth.

You will collaborate with Enterprise Sales and the global team to design, execute, and measure campaigns, optimize social media (LinkedIn), and manage budgets while delivering measurable pipeline impact.

Qualificações

• Must be native in Portuguese and proficient in English (C1/C2) for professional global communication.
• 5+ years of experience in B2B marketing with a focus on lead/demand generation and pipeline growth.
• Proven ability to develop yearly marketing plans and budgets and execute them on time.
• Deep understanding of the Brazilian B2B landscape, audiences, and key industry verticals.
• Proven ability to create compelling B2B content and develop case studies.

Responsabilidades

• Own end-to-end integrated B2B demand generation campaigns across multiple channels, focusing on MQLs and pipeline.
• Create and manage content strategy, including blog posts and sales collateral like case studies and whitepapers.
• Plan and measure online and offline events to generate leads and increase brand presence.
• Design and implement ABM strategies with Enterprise Sales to accelerate deals.
• Grow and manage the LinkedIn presence for B2B, driving engagement and lead capture.
• Monitor and report on campaign performance, CPL, and pipeline contribution.
• Own the B2B marketing budget and ensure ROI across programs.
• Coordinate with Sales (SDRs and AEs) for lead quality and smooth handoffs.

Conhecimentos

Native Portuguese

English (C1/C2)

B2B marketing

Lead generation

Campaign management

Analytics

Ferramentas

LinkedIn Ads

ABM

Descrição da oferta de emprego

B2B Marketing Manager

Location: Rio/Sao Paulo, Brazil (Hybrid)

Cambly is one of the largest online English language platforms in the world, backed by top-tier investors like Bessemer and Benchmark. We help thousands of people improve their English and proudly partner with hundreds of the world’s most prestigious companies to empower their teams with language skills for global success.

We're looking for a highly motivated, organized, and results-driven B2B Marketing Manager to be a core part of our 2026 success story and beyond.

Why Join Cambly?

Your experience at Cambly will be a true career accelerator where you'll gain crucial skills and build an invaluable network.

• High-Impact Role: You'll be tackling a critical challenge for our growing global sales team making a tangible difference in organizational success.
• Career Growth: Leadership opportunity within the global team based on experience and success.
• Premium Network: Build relationships and network with prestigious HR and procurement teams across the Turkish market.
• Culture: An employee-first working culture focused on results, no unnecessary stress or nonsense.

The Role

The B2B Marketing Manager will be the driving force behind Cambly's lead and demand generation efforts in the Latam market. This role requires a hands-on, strategic leader who can design, execute, and measure integrated marketing campaigns that drive qualified leads, pipeline, and ultimately, revenue. You will be responsible for managing the entire marketing mix, from content creation and social media to live events and Account-Based Marketing (ABM) programs.

Responsibilities

• Integrated Campaign Ownership: Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation.
• Content Strategy & Creation: Manage the content funnel for the B2B market, including writing and editing impactful blog posts and creating high-value collateral like case studies and whitepapers to support the sales cycle.
• Events & Field Marketing: Plan, execute, and measure the success of both online (webinars, virtual summits) and offline (conferences, hosted events) events to generate high-quality leads and increase brand presence.
• Account-Based Marketing (ABM): Design and implement targeted ABM strategies in collaboration with the Enterprise Sales team to penetrate key accounts and accelerate deal cycles.
• Social Media Management: Maintain and grow the B2B LinkedIn social media presence, developing engaging content that drives follower growth and lead capture.
• Performance Tracking: Continuously monitor, analyze, and report on the performance of all marketing initiatives, focusing on key metrics like conversion rates, CPL (Cost Per Lead), and pipeline contribution.
• Budget Management: Own and manage the B2B marketing budget, allocating resources effectively to maximize ROI across all programs.
• Sales Alignment: Maintain close collaboration with the Sales team (SDRs and AEs) to ensure lead quality, smooth handoffs, and consistent messaging.

Qualifications

Must-Haves

• Native in Portuguese and fully proficient in English (C1/C2 level) for professional global communication.
• 5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth.
• Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner.
• Deep understanding of the Brazilian B2B landscape, audience, and key industry verticals.
• Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies.
• Experience planning and executing successful online and offline B2B events.
• Prior experience building or executing formal Account-Based Marketing programs.
• A proactive entrepreneurial spirit, and an appetite for continual learning within a fast-paced startup environment.

Preferred Experience

• Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (LinkedIn).
• Experience in the EdTech, E-Learning, HR Software, or Well-being sector.
• Prior experience working at a fast-growing startup.
• Previous experience working in a remote & distributed team.

Skills & Mindset

• A self-motivated, results-driven, and entrepreneurial spirit with a strong growth mindset.
• Excellent organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Highly analytical, data-driven and systematic approach

Some things you will enjoy

• Financial & Growth: Competitive salary and a professional development budget.
• Time & Flexibility: Hybrid work, and paid time off available from your first month.
• Mental Health: Access to Modern Health, offering 6 free coaching and 6 free therapy sessions.
• Allowances: Dedicated meal allowances.
• Team: A truly global team.

IMPORTANT APPLICATION NOTE

Your application will not be evaluated unless you provide a detailed answer to the question: “Why do you want to work at Cambly?”

Treat this as your initial sales pitch: Be creative, honest, and compelling!