Junior CRM Analyst

Jobtailor

São Paulo

Presencial

BRL 60 000 - 90 000

Tempo integral

Há 3 dias

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Resumo da oferta

Jobtailor in São Paulo is seeking a CRM and marketing automation specialist to orchestrate multi-channel campaigns across Customer.io, HubSpot, Braze, and Salesforce Marketing Cloud. You will manage database segmentation, cross-check data, and schedule sends via WhatsApp, RCS, and email to drive engagement.

Responsibilities include testing campaigns, monitoring delivery and conversion metrics, and refining automated journeys.

Qualificações

Experience with CRM or marketing automation tools.
Ability to filter, segment, and clean large datasets in spreadsheets.
Strong organizational skills and attention to detail.
Excellent communication with partner teams.

Responsabilidades

Create and configure communication campaigns on CRM platforms.
Segment driver databases for targeted sends by cross-referencing data and cleaning lists.
Schedule one-time and recurring sends via WhatsApp, RCS, and email.
Create and submit HSMs (WhatsApp templates) for approval.
Test campaigns before sending, checking content, segmentation, and logic.
Monitor delivery, read, response, and conversion rates, and report on performance.
Support the maintenance of automated journeys and adjust CRM workflows based on changes to the business, products, or communications.
Support the development of the KoviMotora+ loyalty program workflows, including segmentation by tier and city.
Provide operational support for ticket generation during periods of increased volume.
Update the CRM calendar and organize the team's send queue.
Handle operational requests from CX, Product, Billing, and Operations teams related to communications with the driver base.

Conhecimentos

CRM Experience

Database Management

Campaign Creation

Segmentation

Performance Reporting

Attention to Detail

Team Collaboration

Ferramentas

Customer.io

HubSpot

Braze

Salesforce Marketing Cloud

Excel

Google Sheets

Descrição da oferta de emprego

Create and configure communication campaigns on CRM platforms (Customer.io, Treble, WhatsApp Business)
Segment driver databases for targeted sends by cross-referencing data and cleaning lists
Schedule one-time and recurring sends via WhatsApp, RCS, and email
Create and submit HSMs (WhatsApp templates) for approval
Test campaigns before sending, checking content, segmentation, and logic
Monitor delivery, read, response, and conversion rates, and report on performance
Support the maintenance of automated journeys and adjust CRM workflows based on changes to the business, products, or communications
Support the development of the KoviMotora+ loyalty program workflows, including segmentation by tier and city
Provide operational support for ticket generation during periods of increased volume
Update the CRM calendar and organize the team's send queue
Handle operational requests from CX, Product, Billing, and Operations teams related to communications with the driver base

Requirements

Experience with CRM or marketing automation tools (Customer.io, HubSpot, Braze, Salesforce Marketing Cloud, or similar)
Ability to work with databases, including filtering, segmentation, and list cleaning in Excel/Google Sheets
Strong organizational skills to manage multiple simultaneous requests and tight deadlines
Attention to detail
Strong communication skills for collaborating with partner teams

Core Competencies

Demonstrates expertise in CRM platforms and marketing automation, with a focus on campaign creation, database management, and performance monitoring. Strong organizational and communication skills are essential for managing multiple projects and collaborating with cross-functional teams.

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