Growth Marketing Manager - CRM

Wellhub; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading corporate wellness platform is seeking a Growth Marketing Manager - CRM in São Paulo. This role involves overseeing global marketing initiatives, optimizing user growth, and enhancing monetization strategies. Join a company that values wellbeing and offers a supportive work environment with flexible benefits.

Serviços

Health, dental, and life insurance

Hybrid or full remote options

Flexible working hours

Access to gyms and wellness resources

Paid time off

100% paid parental leave

Opportunities for career growth

Supportive and inclusive culture

Qualificações

• Experience managing global marketing campaigns.
• Fluent in English is mandatory.

Responsabilidades

• Oversee and optimize global marketing campaigns.
• Identify opportunities using product and marketing data.
• Develop and scale CRO best practices.

Conhecimentos

Project Management

Strategic Planning

Digital Marketing

Data Analysis

Collaboration

Formação académica

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Analytics

Ferramentas

CRM

Marketing Automation Platforms

Descrição da oferta de emprego

Join to apply for the Growth Marketing Manager - CRM role at Wellhub

Your Wellbeing Matters. Join a Company That Cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

Big news: Gympass is now Wellhub! We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

We are hiring a Growth Marketing Manager - CRM to our Marketing team in São Paulo!

YOUR IMPACT

• Oversee, test, optimize, document and scale our evergreen monetization journey globally. Secure regional buy-in for rollouts and improvements.
• Lead promotions and global initiatives tailored to acquisition and monetization audiences. Oversee and manage global campaigns, coordinate with various teams, monitor results, optimize performance, and refine strategies.
• Identify global and regional opportunities using product and marketing data. Leverage digital marketing expertise to enhance user growth and monetization efforts.
• Develop and scale CRO best practices, ensure global consistency in campaign playbooks based on experimentation and regional insights.
• Design and propose global tests and campaigns, balancing strategy with regional nuances. Innovate through testing hypotheses locally and scaling successful initiatives globally.
• Live the mission: inspire and empower others by caring for your own wellbeing and your colleagues. Foster a supportive environment that promotes work-life balance and wellbeing.

WHO YOU ARE

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Success in managing and executing global marketing campaigns and initiatives.
• Experience in project management, strategic planning, and cross-functional collaboration.
• Ability to develop playbooks, documentation, and reporting frameworks that drive improvement.
• Strategic and analytical mindset with a deep understanding of acquisition, monetization, and digital marketing principles.
• Hands-on experience with CRM, lifecycle marketing, marketing automation platforms, and data analysis techniques.
• Familiarity with global campaign management, experimentation, and CRO methodologies.
• Fluent English is mandatory.

We encourage applicants to apply even if they don't meet 100% of the criteria. Prior experience in managing global marketing campaigns and fluency in English are essential for this role.

WHAT WE OFFER YOU

We are committed to the health and wellbeing of our employees. Our flexible program allows you to customize benefits to your needs!

Our Benefits Include:

• WELLNESS: Health, dental, and life insurance.
• FLEXIBLE WORK: Hybrid or full remote options, office collaboration spaces, home office stipend, and flexible work allowances.
• FLEXIBLE SCHEDULE: Adjust working hours based on personal needs and business requirements.
• WELLHUB: Access to gyms, digital fitness programs, and online wellness resources. Enjoy the Gold plan at no cost and discounted premium plans.
• PAID TIME OFF: Vacations after 6 months, additional days per year of service, and a day off for your birthday.
• PAID PARENTAL LEAVE: 100% paid parental leave for new parents and extended maternity leave.
• CAREER GROWTH: Opportunities for personal and professional development.
• CULTURE: An inclusive, supportive environment with global colleagues, built on trust, flexibility, and integrity. More info on our careers page!

Follow us on Instagram @lifeatwellhub and LinkedIn to see Life at Wellhub!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone belongs. Wellhub is an equal opportunity employer, committed to diversity and inclusion. All qualified applicants will receive consideration regardless of race, religion, gender, age, disability, or other protected statuses.