Senior CRM Manager (Reactivations) | Remote Work | Sao Paulo, Brazil

BairesDev; São Paulo; Teletrabalho; USD 60.000 - 120.000; Tempo integral

Resumo da oferta

An innovative firm is seeking a Senior CRM Manager to lead their Reactivations team in a fully remote environment. This role is pivotal in driving revenue growth, with the opportunity to design strategies that enhance user engagement and maximize conversion rates. The ideal candidate will possess strong analytical skills and a proven track record in CRM and Lifecycle Marketing. With a focus on collaboration across various departments, this position offers the autonomy to implement impactful strategies while working with top-tier talent. Join a diverse and supportive team committed to your professional growth and success.

Serviços

100% remote work

Excellent compensation

Hardware and software setup

Flexible hours

Paid parental leave

Paid vacations

National holidays

Mentorship and skill development

Diverse growth opportunities

Qualificações

• 4+ years experience in CRM or Lifecycle Marketing.
• Strong analytical skills and a data-driven mindset.
• Experience in B2B Marketing and team management.

Responsabilidades

• Design and improve user experience for dormant leads.
• Manage campaigns to maximize re-engagement and revenue.
• Propose new channels and triggers for reactivation.

Conhecimentos

CRM Management

Lifecycle Marketing

Email Marketing

Data Analysis

SQL

B2B Marketing

Formação académica

Degree in a quantitative field

Ferramentas

Marketing Analytics Tools

Marketing Automation Software

Descrição da oferta de emprego

Senior CRM Manager (Reactivations) - Remote Work:

At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

We're looking for an experienced CRM and Lifecycle Marketing leader to take charge of one of our most impactful revenue-driver areas: Reactivations. We need someone who's data-driven, hands-on, and comfortable owning both strategy and execution in a B2B environment.

Our Reactivations team already generates over $50M/year in revenue, and we aim to double that in 2025. It's one of the company's highest-leverage growth bets, with strong execution support, and our CEO and CMO are personally invested in its success.

In this role, you'll have the autonomy to run with your strategy, the data to back your decisions, and full leadership support. You'll work closely with sharp minds across Marketing, Engineering, and Analytics in a remote environment that moves fast and stays focused on results.

How you’ll drive growth:

- Design and continuously improve the user experience for dormant leads across all reactivation efforts.
- Manage existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.
- Propose new channels and triggers based on research to drive higher reactivation success.
- Stay current on trends and share insights to help the team evolve and improve.

Relevant experience for this role:

This isn’t a checklist. These are the traits and experiences we believe make someone thrive in this role, but you don’t need to meet every single one.

In general, the ideal candidate brings strong analytical skills and has scaled CRM programs and optimized lifecycle journeys. A quantitative mindset and working knowledge of SQL are a big plus.

- 4+ years with CRM or Lifecycle Marketing.
- 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
- 2+ years in leadership roles with team management experience.
- Basic knowledge of SQL, Email Marketing, SEO, and SEM.
- Experience in B2B Marketing.
- Strong analytical skills with a data-driven mindset.
- Native or Bilingual level of English.

Additional Skills:

- Experience with marketing analytics, ops, and/or automation.
- Experience in the IT / Staffing industry.
- Degree in a quantitative field (e.g., STEM, Economics, etc.)

How we do make your work (and your life) easier:

- 100% remote work (from anywhere).
- Excellent compensation in USD or your local currency if preferred
- Hardware and software setup for you to work from home.
- Flexible hours: create your own schedule.
- Paid parental leaves, vacations, and national holidays.
- Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
- Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.

Join a global team where your unique talents can truly thrive!