Growth Marketing Manager - CRM

Gympass; São Paulo; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Join a high-growth tech company focused on employee wellbeing. As a key player, you will oversee global marketing initiatives, drive strategic opportunities, and ensure a supportive environment for all employees. Your role will significantly impact the company's growth and culture.

Serviços

Health, dental, and life insurance

Flexible work model options

Home office stipend

Paid parental leave

Career growth opportunities

Paid time off

Qualificações

• Experience in managing global marketing campaigns.
• Proven track record in project management and strategic planning.

Responsabilidades

• Oversee and optimize the evergreen monetization journey globally.
• Lead promotions and global initiatives tailored to acquisition audiences.

Conhecimentos

Analytical Skills

Digital Marketing

Project Management

Formação académica

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Analytics

Ferramentas

CRM

Marketing Automation Platforms

Descrição da oferta de emprego

Your wellbeing matters. Join a company that cares.

GET TO KNOW US

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

YOUR IMPACT

• Evergreen Journey Ownership: Oversee, test, optimize, document and scale our evergreen monetization journey globally. Secure regional buy-in for rollouts and improvements.
• Promotions and Global Initiatives Leadership: Leads promotions and global initiatives tailored to acquisition and monetization audiences. Oversee and manage global campaigns (e.g., Resolutions, global promotions), coordinating with Wellbeing Engagement, Program Management, Brand, and other areas. Monitor campaign results, optimize performance, and capture learnings to refine future strategies.
• Data-Driven Strategic Opportunities: Apply analytical skills to identify global and regional opportunities using product and marketing data. Leverage digital marketing expertise to enhance the user growth strategy and support monetization efforts.
• CRO and Best Practices Development: Identify, document, and scale Conversion Rate Optimization (CRO) best practices including CTA, templates, visuals, and messaging lengths. Ensure global consistency in playbooks for acquisition campaigns based on experimentation and regional insights.
• Global Experimentation: Design and propose global tests and campaigns, balancing a global strategic vision with regional nuances. Innovate and problem-solve by testing hypotheses locally and scaling successful initiatives globally.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• Demonstrated success in managing and executing global marketing campaigns and initiatives.
  
• Proven track record in project management, strategic planning, and cross-functional collaboration.
  
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.
  
• Strategic and analytical mindset with a deep understanding of acquisition, monetization, and digital marketing principles.
  
• Hands-on experience with CRM, lifecycle marketing, marketing automation platforms, and data analysis techniques.
  
• Familiarity with global campaign management, experimentation, and CRO methodologies.
  
• Fluent English is mandatory.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in managing and executing global marketing campaigns and initiatives as well as fluent English are mandatory requirements.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge.

Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page !

And to get a glimpse of Life at Wellhub… Follow us onInstagram @lifeatwellhub and LinkedIn !

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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