Digital Performance Coordinator

Jobtailor; Barueri; Presencial; BRL 120 000 - 210 000; Tempo integral

Resumo da oferta

Jobtailor in São Paulo, Brazil, seeks a Digital Performance Analyst Lead to coordinate e-commerce strategies and drive digital performance. You will lead the analytics team, manage paid and organic traffic, and set budgets to boost sales.

Responsibilities include building dashboards in Looker Studio, coordinating tagging strategies, and partnering with marketing and sales to optimize results.

Qualificações

• Bachelor’s degree in related field as listed.
• Previous team leadership experience.
• Intermediate English proficiency.
• Proficiency in Microsoft Office, Excel, and Google Analytics.
• Knowledge of Power BI.

Responsabilidades

• Coordinate e-commerce strategies and digital performance marketing initiatives.
• Lead the Digital Performance Analyst team.
• Drive qualified traffic to the e-commerce platform and boost sales.
• Manage paid media: Google Ads, Meta Ads, Bing Ads, OTA ads.
• Oversee organic traffic: SEO and Google Business Profile.
• Manage budgets, investments, and marketing partners.
• Monitor KPIs and prepare performance reports.
• Build dashboards in Looker Studio or similar tools.
• Coordinate tagging strategies to measure traffic sources.

Conhecimentos

E-commerce strategy

Digital performance marketing

Team leadership

Google Ads management

SEO management

Formação académica

Bachelor’s degree in Business Administration, Economics, Marketing, Communications, Advertising, Technology, Tourism, Hospitality, or related field

Ferramentas

Looker Studio

Power BI

Google Analytics

Excel

Microsoft Office

Descrição da oferta de emprego

• Coordinate the network’s e-commerce strategies and digital performance marketing initiatives
• Lead the Digital Performance Analyst team
• Drive qualified traffic to the e-commerce platform, increasing sales and the website’s contribution to the company’s overall results
• Take a strategic and analytical approach to paid media strategies, including Google Ads, Meta Ads, Bing Ads, and OTA ads
• Manage organic traffic strategies, including SEO, Google Business Profile, and ranking in artificial intelligence platforms (GEO)
• Manage the budget, investments, and marketing partners and agencies
• Monitor direct-channel results and key performance indicators, reviewing strategic and action plans and preparing reports
• Analyze and manage digital media partners
• Liaise with hotels, general managers, and sales managers for reports and briefings
• Manage the websites’ tagging strategy to measure traffic sources and results
• Manage the hotels’ digital portfolios to generate qualified traffic to the e-commerce platform
• Build dashboards in Looker Studio or similar platforms
• Coordinate the performance team by setting priorities and aligning objectives and work direction

Requirements

• Bachelor’s degree in Business Administration, Economics, Marketing, Communications, Advertising, Technology, Tourism, Hospitality, or a related field
• Previous team leadership experience
• Intermediate English proficiency
• Proficiency in Microsoft Office, Excel, and Google Analytics
• Knowledge of Power BI

Core Competencies

Demonstrates expertise in e-commerce strategy, digital performance marketing, and team leadership, with a strong focus on driving qualified traffic and analyzing digital media performance. Proficient in managing budgets, partnerships, and utilizing analytics tools to optimize marketing initiatives.

Highest-signal resume keywords

• E-Commerce Strategy
• Digital Performance Marketing
• Team Leadership
• Google Ads Management
• SEO Management

ATS Optimization Keywords

Hard Skills

• Digital Performance Analysis
• Budget Management
• Data Analysis
• Traffic Generation
• Performance Reporting
• Tagging Strategy Management
• Dashboard Creation
• Google Analytics Proficiency
• Power BI Knowledge
• Intermediate English Proficiency

Soft Skills

• Strategic Thinking
• Analytical Approach
• Collaboration
• Communication
• Leadership

Industry Keywords

• Digital Marketing
• E-Commerce
• Hospitality
• Tourism
• Performance Marketing

Tools & Technologies

• Looker Studio
• Microsoft Office
• Excel
• Google Business Profile
• OTA Ads