E-Commerce Coordinator

Jobtailor; Campinas; Híbrido; BRL 300 000 - 420 000; Tempo integral

Resumo da oferta

Jobtailor is seeking a seasoned E-commerce Director to lead the national strategy and performance across digital sales, marketplaces, and omnichannel initiatives. You will collaborate with Marketing, Sales, Technology, and Operations to align growth objectives with execution.

Responsibilities include optimizing revenue, CAC, ROAS, LTV, and customer experience while managing budgets and driving innovations in automation and personalization. Campinas hybrid work model offered.

Qualificações

• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience managing teams and ecommerce ecosystems.
• Experience with VTEX, Shopify or similar platforms.
• Strong knowledge of commercial planning and omnichannel strategies.
• Experience in Digital Marketing, SEO, CRO, and Retail Media.
• CRM, automation, loyalty programs, and customer acquisition/retention.
• Strong KPI focus, analytics, and conversion-rate optimization.
• Familiarity with GA4, Power BI, Looker Studio, or similar tools.
• Experience with catalogs, integrations, and agile methods.
• Availability to work in Campinas in a hybrid arrangement.

Responsabilidades

• Lead the national e-commerce strategy and performance.
• Drive sustainable growth in digital sales, profitability, and customer experience.
• Work cross-functionally with Marketing, Sales, Technology, and Operations.
• Develop and execute the e-commerce strategy aligned with growth objectives.
• Manage performance of own channel, marketplaces, and omnichannel initiatives.
• Track sales, conversion, traffic, and profitability.
• Plan commercial initiatives and customer acquisition/retention in partnership with Marketing and CRM.
• Manage the digital channel budget and investments.
• Lead innovation projects to improve the digital journey (automation, personalization).
• Ensure evolution of e-commerce operations and their integrations with tech, payments, logistics.

Conhecimentos

Team management

E-commerce strategy

Digital sales optimization

Omnichannel planning

KPIs & analytics

A/B testing

Agile methodologies

Customer acquisition

CRM & loyalty programs

Market trend analysis

Formação académica

Bachelor’s degree in Marketing or Business Administration

Ferramentas

VTEX

Shopify

GA4

Power BI

Looker Studio

Descrição da oferta de emprego

• Lead the national e-commerce strategy and performance
• Drive sustainable growth in digital sales, profitability, and customer experience
• Work cross-functionally with Marketing, Sales, Technology, and Operations
• Develop and execute the e-commerce strategy in alignment with the company’s growth objectives
• Manage the performance of the company’s own e-commerce channel, marketplaces, and omnichannel initiatives
• Track sales, conversion, traffic, and profitability
• Monitor and optimize revenue, conversion rate, average order value, CAC, ROAS, ROI, LTV, NPS, and margin
• Plan commercial initiatives and customer acquisition, retention, and loyalty initiatives in partnership with Marketing, Sales, and CRM
• Manage the digital channel budget
• Lead innovation projects and initiatives to improve the digital customer journey, including automation, personalization, and shopping experience optimization
• Ensure the continued evolution of e-commerce operations and their integrations with technology, payment methods, logistics, and other areas
• Identify trends, market opportunities, and new growth levers
• Manage strategic partners, platforms, marketplaces, and agencies
• Lead and develop the e-commerce team, fostering high performance, innovation, and a results-oriented culture

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Experience managing teams
• Experience managing e-commerce, marketplaces, and digital ecosystems, including platforms such as VTEX, Shopify, or similar
• Knowledge of commercial planning, digital sales, and omnichannel strategies
• Experience in Digital Marketing and Performance Marketing, including paid media, SEO, CRO, and Retail Media
• Knowledge of CRM, automation, loyalty programs, and customer acquisition and retention strategies
• Strong command of KPIs, analytics, and conversion rate optimization
• Knowledge of GA4, Power BI, Looker Studio, or similar tools
• Knowledge of A/B testing
• Experience with digital projects and operations, including catalog management, integrations, agile methodologies, and analysis of market trends and opportunities
• Availability to work in Campinas in a hybrid arrangement

Core Competencies

Demonstrates expertise in leading e-commerce strategies, managing digital sales performance, and optimizing customer experiences through data-driven decision-making and cross-functional collaboration. Proficient in managing e-commerce platforms and driving growth through innovative digital marketing and customer acquisition strategies.

Highest-signal resume keywords

• E-Commerce Strategy Development
• Digital Marketing Expertise
• Performance Marketing Management
• Team Leadership and Development
• KPI and Analytics Proficiency

ATS Optimization Keywords

Hard Skills

• E-Commerce Management
• Digital Sales Optimization
• Conversion Rate Optimization
• Commercial Planning
• Customer Acquisition Strategies
• Market Trend Analysis
• A/B Testing
• Catalog Management
• Agile Methodologies
• Omnichannel Strategy

Soft Skills

• Cross-Functional Collaboration
• Results-Oriented Culture Building
• Innovation Leadership

Industry Keywords

• Digital Ecosystems
• Customer Experience
• Loyalty Programs
• Paid Media
• SEO
• CRO
• Retail Media

Tools & Technologies

• VTEX
• Shopify
• GA4
• Power BI
• Looker Studio