Senior Digital Marketing Analyst, Performance

Jobtailor

São Paulo

Presencial

BRL 120 000 - 180 000

Tempo integral

Há 3 dias

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Resumo da oferta

Jobtailor is seeking a results-driven Growth Marketing professional to lead B2B campaigns in Brazil. You will define KPIs, analyze performance, and optimize channels including Meta Ads and Google Ads.

The role emphasizes data-driven decisions, CRM integration with HubSpot and Salesforce, and close collaboration with sales and content teams. You will design lead-generation and retargeting strategies, track the customer journey, and continuously test and refine messaging to improve conversions and

Qualificações

Bachelor's degree in Marketing or related field.
Experience in digital marketing with a focus on B2B growth.
Advanced Spanish proficiency.
Graduate-level qualification preferred.

Responsabilidades

Develop and execute growth strategies, defining goals, metrics, and KPIs.
Plan and optimize campaigns on Meta Ads and Google Ads.
Conduct A/B tests and analyses to validate hypotheses.
Monitor performance, budgets, and ROI; optimize campaigns daily.
Map customer journeys and optimize the sales funnel.
Integrate campaign data with HubSpot and Salesforce for CRM insights.
Present hypotheses and actions to improve each funnel stage.
Collaborate with sales and content teams on editorial planning and campaign adjustments.

Conhecimentos

Growth strategy

Campaign optimization

A/B testing

Lead generation

Data-driven insights

CRM integration

Customer journey

Conversion rate optimization

Budget management

Sales funnel

Market trends

Spanish (Advanced)

English (Intermediate)

Formação académica

Bachelor's degree in Marketing

Graduate-level qualification

Ferramentas

Meta Ads

Google Ads

HubSpot

Salesforce

Descrição da oferta de emprego

Develop and execute growth strategies, defining goals, metrics, and KPIs
Implement tactics to attract, engage, and convert customers
Gather project data and prepare performance analysis reports
Monitor performance, identify improvement opportunities, and optimize campaigns
Conduct A/B tests and analyses to validate hypotheses
Identify purchasing and behavioral patterns for cross-selling and upselling
Map market and competitor trends to support new strategies
Plan and optimize campaigns on Meta Ads and Google Ads
Create campaigns for lead generation, sales, remarketing, engagement, and events
Monitor performance, budgets, and investment allocation daily
Test audiences, targeting, offers, and creatives; pause or scale campaigns based on results
Monitor pixels, events, UTMs, and conversions
Protect budgets by reducing waste and prioritizing campaigns with proven ROI
Monitor social media content performance and support the editorial calendar using data-driven insights
Track the full customer journey and optimize the sales funnel
Identify lost opportunities, analyze lead quality, and investigate bottlenecks
Present hypotheses and practical actions to improve each stage of the funnel
Integrate campaign data with CRM platforms, including HubSpot and Salesforce
Track campaigns that generate meetings, proposals, sales, and revenue
Gather feedback on lead quality and adjust campaigns according to the profiles of leads most likely to purchase
Support remarketing and opportunity recovery initiatives
Evaluate campaigns based on their ability to generate revenue
Work closely with sales and operations teams on customer relationships
Contribute to advertising strategy by suggesting themes, angles, hooks, and calls to action
Prepare briefs for content agencies and request creatives based on data
Maintain an organized library of references, ads, copy, and learnings
Collaborate with sales and content teams on editorial planning and campaign adjustments
Manage briefs with partner agencies
Present periodic results to the Executive Board

Requirements

Bachelor's degree in Marketing, Advertising, Business Administration, or a related field
Experience in digital marketing, with a focus on B2B growth
Advanced Spanish proficiency
Graduate-level qualification or postgraduate degree preferred
Intermediate English proficiency preferred

Core Competencies

Demonstrates expertise in developing and executing growth strategies, optimizing digital marketing campaigns, and analyzing performance metrics to drive B2B customer engagement and revenue generation. Proficient in leveraging CRM platforms and conducting data-driven analyses to enhance the customer journey and improve lead quality.

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