E-commerce Analyst III

Jobtailor

Campinas

Presencial

BRL 180 000 - 280 000

Tempo integral

14 dias+

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Resumo da oferta

Jobtailor in Campinas, Brazil is seeking an experienced E-commerce Lead to drive platform development, optimize performance, and lead cross‑functional teams. You will partner with Marketing to execute campaigns, refine product mixes, and enhance the customer experience across online platforms.

The role emphasizes strategic leadership, API and webhooks integration, and robust analytics using Google Analytics, Looker Studio, and Google Ads to deliver measurable improvements in sales and customer

Qualificações

Bachelor's degree completed.
Proficiency in Excel is required.
Experience in developing e-commerce projects.
Experience with APIs and webhooks.
Experience with B2B e-commerce is essential.
Adobe Commerce Cloud (Magento) experience is required.
Experience with Google Analytics, Google Ads, Search Console, and Looker Studio.
Experience optimizing content for SEO and managing keywords.
Experience sharing sales insights with other departments to support strategic decision-making.
Experience providing customer support on digital platforms and online purchases.
Experience with B2B marketplaces.

Responsabilidades

Provide technical leadership for the e-commerce team and coach team members to meet objectives.
Manage website, social media, and online platforms ensuring high-quality UX.
Monitor e-commerce orders and payment conditions in TOTVS system.
Oversee site performance, APIs, and server resources.
Collaborate with Marketing for promotional campaigns and product promotion on digital platforms.
Contribute to visual communication aligned with brand identity.
Prepare management sales reports using Google Analytics and Google Ads data.
Develop and execute new projects to increase sales and improve customer satisfaction.
Provide technical support to senior stakeholders for e-commerce decisions.
Lead e-commerce tools adoption, including SEO, SMO, microsites, email marketing, and RD Station.
Track key marketing metrics to optimize performance.
Develop KPIs to measure performance.
Define strategic product mix with business units.
Ensure updates of the e-commerce platform and integrations.
Oversee onboarding of new products with accurate info and images.
Generate and reconcile orders from Martins B2B Marketplace within pricing policies.
Define and oversee development projects for the website and app.
Monitor support hours for website and app.

Conhecimentos

E-commerce project development

Adobe Commerce Cloud (Magento)

Google Analytics

SEO optimization

B2B e-commerce

APIs

Webhooks

Excel

Google Ads

Looker Studio

RD Station

E-mail marketing

Hotsites

Formação académica

Bachelor's degree

Ferramentas

TOTVS System

RD Station

E-mail Marketing

Hotsites (Microsites)

Digital Platforms

Descrição da oferta de emprego

Provide technical leadership for the e-commerce team, coaching and developing team members to achieve established strategic objectives.
Assist in administering, managing, and maintaining the website, social media, and other online platforms, ensuring a consistent, high-quality user experience.
Monitor e-commerce orders, ensuring the payment conditions selected by customers comply with the TOTVS system.
Monitor site performance, APIs, and server resource usage.
Collaborate with and guide the Marketing team in planning and executing promotional campaigns and product promotion strategies on the e-commerce site and digital platforms.
Contribute to effective and attractive visual communication for the e-commerce channel, aligned with the brand's visual identity and marketing objectives.
Prepare management sales reports based on detailed analyses and measurement of relevant metrics, such as Google Analytics and Google Ads data.
Actively participate in developing and executing new projects to increase sales, improve customer satisfaction, and strengthen customer relationships.
Provide technical support to senior stakeholders in decision-making regarding e-commerce practices and policies.
Lead the application of e-commerce tools, leveraging advanced knowledge of SEO, SMO, hotsites (microsites), e-mail marketing, and platforms such as RD Station.
Track and analyze key marketing metrics—such as target audience, market trends, and campaign impact—to optimize e-commerce performance.
Develop and implement KPIs to monitor and measure performance.
Define the strategic product mix to be worked on in collaboration with business units.
Ensure continuous improvement and updates of the e-commerce platform and its integrations with external partners.
Oversee the onboarding of new products in the online store, ensuring all information, images, and descriptions are accurate and up to date.
Generate orders received through the Martins B2B Marketplace platform, ensuring margins comply with Agis' pricing policy.
Reconcile orders from the Martins B2B Marketplace.
Define and oversee development projects for the website and the app.
Monitor support hours for the website and app.

Requirements

Bachelor's degree completed
Excel
Experience in developing e-commerce projects
Experience with APIs and webhooks
Experience with B2B e-commerce
Adobe Commerce Cloud (Magento) platform
Experience with Google Analytics, Google Ads, Search Console, and Looker Studio
Experience optimizing content for SEO and managing keywords
Experience sharing sales insights with other departments to support strategic decision-making
Experience providing customer support on digital platforms and online purchases
Experience with B2B marketplaces

Core Competencies

Demonstrates expertise in e-commerce project development, technical leadership, and performance optimization through data analysis and strategic decision-making. Proficient in managing online platforms, enhancing user experience, and leveraging tools like Google Analytics and Adobe Commerce Cloud.

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