Performance Specialist – Paid Media

Jobtailor

São Bernardo do Campo

Híbrido

BRL 120 000 - 180 000

Tempo integral

Há 3 dias

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Resumo da oferta

Jobtailor is seeking a digital marketing specialist to own paid media strategies in Brazil. You will optimize Google Ads and Meta Ads, implement advanced tracking, and drive funnel optimization and lead quality across hospitality or tourism clients.

The role emphasizes analytics, cross-functional collaboration, and data-driven decision making to improve CAC, ROAS, and revenue throughout the customer journey.

Qualificações

Advanced proficiency in Google Ads and Meta Ads, including acquisition, remarketing, audiences, creatives, bidding, and optimization.
Experience with GA4, Google Tag Manager, UTMs, events, pixels, and user journey analysis.
Knowledge of server-side tracking, Meta Conversions API, Enhanced Conversions, and offline conversions.
Strong understanding of funnel concepts, lead generation and quality, conversion rate, CAC, ROAS, revenue, and the customer journey.
Experience managing a high volume of accounts.
Knowledge of CRM systems and marketing automation.
Experience with CRO and conversion optimization.
Knowledge of advanced data analysis.
Experience in the hospitality or tourism industry.

Responsabilidades

Plan, execute, and optimize Google Ads and Meta Ads strategies.
Analyze campaigns, audiences, creatives, landing pages, leads, sales, and business KPIs.
Build and improve tracking, events, and conversion measurement.
Develop acquisition, remarketing, and funnel optimization strategies.
Create tests and hypotheses to drive continuous performance improvement.
Monitor metrics such as CAC, ROAS, conversion rate, revenue, and lead quality.
Collaborate with the Content, Design, Web, Customer Success, and Strategy teams.
Identify bottlenecks and opportunities throughout the investment, traffic, conversion, lead, sales, and revenue journey.
Turn analysis into actions, tests, and results.

Conhecimentos

Acquisition

Remarketing

Funnel optimization

Data analysis

CRO

Lead generation

Revenue analysis

Conversion measurement

Customer journey

Ferramentas

Google Ads

Meta Ads

GA4

Google Tag Manager

UTMs

Events

Pixels

CRM systems

Marketing automation

Descrição da oferta de emprego

Plan, execute, and optimize Google Ads and Meta Ads strategies
Analyze campaigns, audiences, creatives, landing pages, leads, sales, and business KPIs
Build and improve tracking, events, and conversion measurement
Develop acquisition, remarketing, and funnel optimization strategies
Create tests and hypotheses to drive continuous performance improvement
Monitor metrics such as CAC, ROAS, conversion rate, revenue, and lead quality
Collaborate with the Content, Design, Web, Customer Success, and Strategy teams
Identify bottlenecks and opportunities throughout the investment, traffic, conversion, lead, sales, and revenue journey
Turn analysis into actions, tests, and results

Requirements

Advanced proficiency in Google Ads and Meta Ads, including acquisition, remarketing, audiences, creatives, bidding, and optimization
Experience with GA4, Google Tag Manager, UTMs, events, pixels, and user journey analysis
Knowledge of server-side tracking, Meta Conversions API, Enhanced Conversions, and offline conversions
Strong understanding of funnel concepts, lead generation and quality, conversion rate, CAC, ROAS, revenue, and the customer journey
Experience managing a high volume of accounts
Knowledge of CRM systems and marketing automation
Experience with CRO and conversion optimization
Knowledge of advanced data analysis
Experience in the hospitality or tourism industry

Core Competencies

Demonstrates advanced proficiency in Google Ads and Meta Ads strategies, with a strong focus on acquisition, remarketing, and conversion optimization. Capable of analyzing data to drive performance improvements and collaborating effectively across teams to enhance the customer journey.

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