Crm & Lifecycle Operator

Ludicrum; Niterói; Teletrabalho; BRL 70 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote work

Laptop provided

Career growth

Performance review

Health budget

Learning budget

Extra vacation days

Birthday leave

Resumo da oferta

Ludicrum procura um profissional para atuar como CRM & Lifecycle Operator, desenvolvendo jornadas de jogadores por meio de campanhas de CRM orientadas por dados. Colaborarás com Product, Data, Content e Communications para personalizar experiências e otimizar a retenção ao longo do ciclo de vida.

O candidato ideal tem experiência em CRM/Retention no iGaming, com foco em personalização, segmentação e melhoria contínua de campanhas, além de inglês fluente.

Qualificações

• 2+ anos de experiência em CRM, Lifecycle Marketing ou Retention no iGaming.
• Experiência prática com plataformas de CRM e automação de campanhas.
• Familiaridade com bônus de jogador, promoções, jogo responsável e requisitos regulatórios.
• Fortes capacidades de gestão do lifecycle do cliente, desde aquisição até retenção e reativação.
• Experiência com segmentação de clientes, targeting comportamental e personalização.

Responsabilidades

• Construir, lançar e otimizar campanhas de CRM em todo o ciclo de vida do jogador.
• Executar campanhas direcionadas via Email, Push, Browser, WhatsApp e Telegram.
• Criar segmentos dinâmicos de jogadores e jornadas personalizadas.
• Configurar, testar e validar bônus, automações e campanhas disparadas.
• Monitorar o desempenho de campanhas e otimizar com base em KPIs.
• Projetar e executar testes A/B para melhorar engajamento e retenção.
• Colaborar com as equipes de Produto, Dados, Conteúdo e Comunicação.
• Identificar oportunidades para automatizar processos e melhorar a eficiência do CRM.
• Manter a integridade da plataforma de CRM e seguir as melhores práticas.

Conhecimentos

CRM/Retention

Análise de dados

Segmentação de clientes

Personalização

Comunicação em inglês

Gestão de várias prioridades

Atenção aos detalhes

Proatividade

Ferramentas

FastTrack CRM

Descrição da oferta de emprego

L

CRM & Lifecycle Operator

Empresa : Ludicrum Tech Tipo de Emprego : Periodo Integral Rio De Janeiro, Brazil JobCopilot will tailor your resume and auto-fill the application

Descrição do Emprego - CRM & Lifecycle Operator

Join our team as a CRM & Lifecycle Operator in the thriving iGaming industry!

Who we are

Ludicrum is redefining iGaming, blending creativity with technology to deliver world-class gaming experiences. From marketing and product development to customer support and financial reporting, our teams are changing the game.Our vision is to create ultra-intuitive and engaging platforms to fuel growth through strategic partnerships and market expansion.

Our success is driven by core values deeply embedded in our culture. We believe in transparency, always being clear, open, and honest. We are goal-focused, relentlessly pursuing our targets. Adaptability is key: we embrace change and use it to excel. Kaizen guides us, as we continuously improve, test, and refine.

With a dynamic and collaborative culture and fast career growth, our 250+ global team thrives!

In a nutshell

As our CRM & Lifecycle Operator, you'll bring player journeys to life by executing engaging, data-driven CRM campaigns across the customer lifecycle. Working closely with Product, Data, Content, and Communications teams, you'll optimize automated journeys, personalize player experiences, and help drive engagement, retention, and lifetime value.

The responsibilities & the impact YOU will have:

• Build, launch, and optimize CRM campaigns across the entire player lifecycle.

• Execute targeted campaigns across Email, Push, Browser, WhatsApp, and Telegram.

• Create dynamic player segments and personalized customer journeys.

• Configure, test, and validate bonuses, automations, and triggered campaigns.

• Monitor campaign performance and optimize based on key KPIs.

• Design and run A/B tests to improve engagement and retention.

• Collaborate with Product, Data, Content, and Communications teams.

• Identify opportunities to automate processes and improve CRM efficiency.

• Maintain CRM platform integrity and support best practices.

All you need is…

• 2+ years of CRM, Lifecycle Marketing, or Retention Marketing experience within the iGaming industry.

• Hands-on experience working with CRM platforms and campaign automation tools.

• Familiarity with player bonuses, promotions, responsible gaming, and regulatory requirements.

• Strong understanding of customer lifecycle management, from acquisition and onboarding to retention, reactivation, and churn prevention.

• Experience with customer segmentation, behavioural targeting, and personalization strategies.

• Analytical mindset with the ability to interpret campaign performance and optimize results.

• Excellent communication skills and fluency in English, both written and spoken.

• Strong attention to detail with a proactive, problem-solving approach.

• Ability to manage multiple priorities in a fast-paced environment.

Nice to have

• Experience with FastTrack CRM.

• Experience building automated customer journeys and lifecycle campaigns.

• Passion for testing, experimentation, and continuous improvement.

Why You’ll love working here:

• Flexible and Remote Working: Work from anywhere, supporting your work-life balance.

• Equipment provided: We’ll set you up with a laptop, headphones, and mouse so you’re ready to work comfortably.

• Career Growth: We’re committed to your development, offering training and advancement opportunities.

• Performance Recognition: Earn raises and career progression opportunities based on a quarterly performance review and a constructive feedback cycle.

• Health and Fitness Benefits: Receive fitness reimbursements from day one, and after one year of employment, gain access to a health budget to support your well-being.

• Self Development Budget: Invest in your growth through online courses and professional learning opportunities.

• Extra Paid Annual Leave: Enjoy 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days.

• Special Birthday Perk: Take your birthday off after a year of employment to celebrate!

Apply today! Submit your resume in English and join us in creating unforgettable experiences.
We can’t wait to hear from you!

All CVs are reviewed by our human recruitment team.