CRM and Digital Analyst – Mid-Level

Jobtailor; São Paulo; Presencial; BRL 120 000 - 180 000; Tempo integral

Resumo da oferta

KFC is seeking a CRM and Growth specialist to map and manage automated user journeys across the consumer lifecycle for the KFC portfolio, driving engagement through app promotions. You will design end-to-end multichannel campaigns and monitor their performance.

The role emphasizes segmentation, A/B testing, and translating data insights into actionable CRM strategies in a fast-paced environment. English and Spanish proficiency is valued; located in São Paulo, Brazil.

Qualificações

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Data, Technology, or related fields.
• Experience in CRM, including developing customer relationship journeys and managing campaign execution and calendars.
• Knowledge of Braze, Salesforce Marketing Cloud, Insider, and Google Analytics 4.
• Hands‑on, results‑oriented profile with a focus on extracting insights and tracking performance.
• Knowledge of experimentation methodologies (A/B testing, control groups, channel testing, and creative testing).
• Basic to intermediate proficiency in Spanish and English.
• Ability to monitor the market through benchmarking and balance operational excellence with speed of execution.

Responsabilidades

• Support the development of CRM strategies, focusing on mapping and managing automated user journeys across the consumer lifecycle.
• Create end-to-end CRM campaigns, developing, launching, and monitoring multichannel communications focused on the app.
• Segment the customer base to tailor messages at the right time.
• Design action-oriented A/B tests for rapid execution and continuous improvement.
• Analyze Growth metrics and funnel (conversion, churn, LTV) to generate insights.
• Partner with CRM Back Office teams and other areas, translating data into actionable CRM strategies.

Conhecimentos

CRM Strategy

Campaign Management

Multichannel Campaigns

A/B Testing

Data Analysis

Spanish & English

Market Benchmarking

Formação académica

Bachelor's degree

Ferramentas

Braze

Salesforce Marketing Cloud

Insider

Google Analytics 4

Descrição da oferta de emprego

• Support the development of CRM strategies, focusing on mapping and managing automated user journeys throughout the consumer lifecycle across the KFC portfolio, identifying clear opportunities to drive engagement through greater adoption and use of our app promotions;
• Create end-to-end CRM campaigns, developing, launching, and monitoring multichannel communications focused on the app (Email, Push, SMS, In-App, and WhatsApp);
• Segment the customer base, ensuring communications reflect each customer’s day-to-day reality (the right message, to the right person, at the right time);
• Design action-oriented A/B tests focused on rapid execution and the continuous improvement of our communication journeys;
• Analyze Growth metrics and the funnel (such as conversion, churn, and LTV), cross-referencing data to generate business insights;
• Partner with the CRM Back Office teams (Analytics, Revenue, and Data) and other business areas (Trade Marketing), translating data intelligence into actionable CRM strategies.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Advertising, Data, Technology, or related fields;
• Experience in CRM, including developing customer relationship journeys and managing campaign execution and calendars;
• Knowledge of tools such as Braze, Salesforce Marketing Cloud, Insider, and Google Analytics 4;
• Hands‑on, results‑oriented profile with a focus on extracting insights and tracking performance;
• Knowledge of experimentation methodologies (A/B testing, control groups, channel testing, and creative testing), as well as experience working with agencies (developing briefs and following up on deliverables);
• Basic to intermediate proficiency in Spanish and English;
• Ability to monitor the market through benchmarking, understand the competitive landscape, and balance operational excellence with speed of execution;

Core Competencies

Demonstrates expertise in developing and executing CRM strategies, managing multichannel campaigns, and analyzing growth metrics to drive customer engagement. Proficient in A/B testing methodologies and translating data insights into actionable strategies.

Highest-signal resume keywords

• CRM Strategy Development
• Multichannel Campaign Management
• A/B Testing Methodologies
• Data Analysis and Insights
• Bilingual Proficiency in Spanish and English

ATS Optimization Keywords

Hard Skills

• CRM Management
• Campaign Execution
• Customer Segmentation
• Growth Metrics Analysis
• Data Intelligence Translation

Soft Skills

• Results-Oriented
• Hands-On Approach
• Market Monitoring

Industry Keywords

• Consumer Lifecycle
• User Journeys
• Engagement Strategies
• Benchmarking
• Competitive Landscape

Tools & Technologies

• Braze
• Salesforce Marketing Cloud
• Insider
• Google Analytics 4