Brand Manager, Middle East: Strategy & Activation

Hempel A/S; أبو العيش; On-site; BHD 26,000 - 41,000; Full time

Job summary

Hempel A/S in the Middle East is seeking a Brand Manager to shape the future of Hempel Paints across the region. You will turn customer insight into compelling campaigns, strengthen brand identity and loyalty, and support broader business objectives across digital, retail and professional channels.

The role reports to the Head of Brand Marketing and collaborates with the Regional Product Manager to drive launches and portfolio priorities while ensuring alignment with sustainability commitments.

Qualifications

• Bachelor's degree in Marketing, Business with marketing concentration, Communications or related discipline.
• Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or related field.
• Strong understanding of brand building, advertising and customer behavior.
• Experience developing and executing campaigns across multiple channels.
• Confidence managing agencies, external partners, projects and marketing budgets.
• Strong written, verbal and presentation skills in English; Arabic capability valued.
• Customer-first mindset with strong research, analytical and commercial thinking.
• Creativity, curiosity and hands-on execution.

Responsibilities

• Lead market research and consumer insight work to inform brand and business recommendations.
• Execute the Hempel Paints brand strategy across the Decorative Coatings segment in the Middle East.
• Develop integrated marketing plans across digital, social media, PR, traditional media, retail and events.
• Create brand awareness and loyalty initiatives for homeowners, professionals, retailers and contractors.
• Partner with Regional Trade Support Manager on promotions and in-store activations to improve conversions.
• Oversee content reflecting brand voice and sustainability commitments while following brand guidelines.
• Support product positioning, portfolio priorities and new product launches with campaign communications.
• Manage relationships with agencies and other partners to deliver high-quality work on time.

Skills

Brand marketing

Market research

Campaign execution

Customer experience

English communication

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

Hempel A/S in the Middle East is seeking a Brand Manager to shape the future of Hempel Paints across the region. You will turn customer insight into compelling campaigns, strengthen brand identity and loyalty, and support broader business objectives across digital, retail and professional channels.

The role reports to the Head of Brand Marketing and collaborates with the Regional Product Manager to drive launches and portfolio priorities while ensuring alignment with sustainability commitments.