Marketing Manager

MIRA Consulting Bahrain; Bahrain; On-site; BHD 15,000 - 25,000; Full time

Job summary

MIRA Consulting Bahrain seeks a Marketing leader with 8-10 years in corporate marketing to develop strategy, analyze markets, map customers, and drive cross-divisional initiatives.

You will oversee research, concept development for new products/services, and implement CRM, loyalty programs, and brand-building activities while mentoring staff.

Qualifications

• Marketing skills including research, analysis, strategy formulation, planning and implementation.

Responsibilities

• To develop a marketing strategy for the business, undertake market analysis and projections, customer analysis and mapping of the customer base.
• To carry out market research and develop concepts for new products and services, and evaluate and refine existing products and services.
• To support other business units marketing activities as required.
• To develop, implement and review company marketing strategies to increase the depth of understanding about products and services available from different divisions
• To support other business units’ marketing objectives
• To develop corporate marketing initiatives to build the brand
• To promote the strengths of group: Honesty, Integrity, service, social responsibility, and customer support
• To identify marketing opportunities and develop appropriate responses and initiatives.
• To implement and drive corporate marketing initiatives such as CRM program, Customer call centre, and Loyalty program
• To monitor and guide corporate marketing staff on day to day marketing activities including external corporate communications e.g. Newsletter, Brand promotion & PR activities, gift & giveaways, signage etc.
• To develop market awareness reports on new projects, business opportunities, and competitor activities
• To develop marketing capability across the company through the establishment of networks, policies and procedures, staff development and maintenance of effective leadership
• To train and develop staff in the marketing department
• To contribute to company’s growth through analysis of trends in the market place that will influence company’s direction and growth

Education

Graduate in Marketing or Communication Studies

Job description

Responsibilities

• To develop a marketing strategy for the business, undertake market analysis and projections, customer analysis and mapping of the customer base.
• To carry out market research and develop concepts for new products and services, and evaluate and refine existing products and services.
• To support other business units marketing activities as required.
• To develop, implement and review company marketing strategies to increase the depth of understanding about products and services available from different divisions
• To support other business units’ marketing objectives
• To develop corporate marketing initiatives to build the brand
• To promote the strengths of group: Honesty, Integrity, service, social responsibility, and customer support
• To identify marketing opportunities and develop appropriate responses and initiatives.
• To implement and drive corporate marketing initiatives such as CRM program, Customer call centre, and Loyalty program
• To monitor and guide corporate marketing staff on day to day marketing activities including external corporate communications e.g. Newsletter, Brand promotion & PR activities, gift & giveaways, signage etc.
• To develop market awareness reports on new projects, business opportunities, and competitor activities
• To develop marketing capability across the company through the establishment of networks, policies and procedures, staff development and maintenance of effective leadership
• To train and develop staff in the marketing department
• To contribute to company’s growth through analysis of trends in the market place that will influence company’s direction and growth

Language Skills

English - Fluent / Excellent
Arabic - Fluent / Excellent

Own a Car

Any

Have Driving License

Any

Job Skills

• Graduate in Marketing or Communication Studies with 8-10 years of experience in corporate marketing department of a large organization having multi divisions / multi products
• Marketing skills including research, analysis, strategy formulation, planning and implementation
• Excellent written and oral communication skills (Arabic & English) and excellent negotiation, leadership and diplomacy skil

About The Company

Management Information Resource Associates - MIRA is an independent, UK and Bahrain based Consultancy Practice that offers business consultancy services and comprehensive business solutions across a wide range of industries, business sectors and government organizations. MIRA works on implementing lucrative partnerships with organizations which we believe have growth potential with the geographic focus on promising locations in the Middle East. Our approach balances the risks and builds on the region's untapped opportunities. We create tailor-made solutions that cater for organizations in the region, while enhancing international best practices and benchmarks.

- Beijing – Part-time work available, China