Senior Marketing Programs Lead — IMEA Growth

Schweitzer Engineering Laboratories, Inc.; Manama; On-site; BHD 25,000 - 40,000; Full time

Benefits offered by this job

Competitive pay

Superior benefits

Annual flight tickets for expats

Job summary

Schweitzer Engineering Laboratories, Inc. in Manama, Bahrain seeks a Senior Marketing Program Manager to lead regional marketing programs for the IMEA region. You will coordinate campaigns across channels, develop regional strategies, and align with corporate priorities to accelerate growth.

The role requires 10+ years of B2B marketing experience, with at least 6 years leading regional marketing in a global organization, and strong cross-functional collaboration. Master’s degree is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related discipline.
• Master’s degree in marketing, business, or economics preferred.

Responsibilities

• Serve as the principal marketing liaison to SEL’s IMEA region, leading marketing programs and campaigns.
• Ideate, launch, and scale multi-channel campaigns, messaging, and marketing activities.
• Identify market trends and opportunities through analysis of marketing performance data.
• Develop reporting on marketing activities and campaigns to drive data‑driven decisions.
• Lead alignment of the regional marketing program with corporate priorities.
• Collaborate with Content Marketing, Operations, Digital Marketing, Events & Customer Education, and Technical Marketing teams.

Skills

B2B marketing

Campaign management

Data analysis

Cross-functional collaboration

Strategic planning

Education

Bachelor’s degree in Marketing, Business, Economics, or related discipline

Master’s degree in marketing, business, or economics

Job description

Schweitzer Engineering Laboratories, Inc. in Manama, Bahrain seeks a Senior Marketing Program Manager to lead regional marketing programs for the IMEA region. You will coordinate campaigns across channels, develop regional strategies, and align with corporate priorities to accelerate growth.

The role requires 10+ years of B2B marketing experience, with at least 6 years leading regional marketing in a global organization, and strong cross-functional collaboration. Master’s degree is preferred.