Brand Manager - Decorative Coatings, Middle East

Hempel A/S; أبو العيش; On-site; BHD 26,000 - 41,000; Full time

Job summary

Hempel A/S in the Middle East is seeking a Brand Manager to shape the future of Hempel Paints across the region. You will turn customer insight into compelling campaigns, strengthen brand identity and loyalty, and support broader business objectives across digital, retail and professional channels.

The role reports to the Head of Brand Marketing and collaborates with the Regional Product Manager to drive launches and portfolio priorities while ensuring alignment with sustainability commitments.

Qualifications

• Bachelor's degree in Marketing, Business with marketing concentration, Communications or related discipline.
• Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or related field.
• Strong understanding of brand building, advertising and customer behavior.
• Experience developing and executing campaigns across multiple channels.
• Confidence managing agencies, external partners, projects and marketing budgets.
• Strong written, verbal and presentation skills in English; Arabic capability valued.
• Customer-first mindset with strong research, analytical and commercial thinking.
• Creativity, curiosity and hands-on execution.

Responsibilities

• Lead market research and consumer insight work to inform brand and business recommendations.
• Execute the Hempel Paints brand strategy across the Decorative Coatings segment in the Middle East.
• Develop integrated marketing plans across digital, social media, PR, traditional media, retail and events.
• Create brand awareness and loyalty initiatives for homeowners, professionals, retailers and contractors.
• Partner with Regional Trade Support Manager on promotions and in-store activations to improve conversions.
• Oversee content reflecting brand voice and sustainability commitments while following brand guidelines.
• Support product positioning, portfolio priorities and new product launches with campaign communications.
• Manage relationships with agencies and other partners to deliver high-quality work on time.

Skills

Brand marketing

Market research

Campaign execution

Customer experience

English communication

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

Do you love building brands that customers know, trust and choose?

We are looking for a Brand Manager to help shape the future of Hempel Paints across the Middle East. You will turn customer insight into compelling campaigns, meaningful experiences and stronger brand preference across digital, retail and professional channels.

You do not need to come from the paint and coatings industry. If you have built consumer-facing brands in FMCG, retail, consumer goods, telecom, hospitality, financial services, fashion, beauty, home improvement or another customer-focused sector, we would be excited to hear from you.

As Brand Manager, you will lead the execution of the Hempel Paints brand strategy for the Decorative Coatings segment across the Middle East. Working closely with the Head of Brand Marketing and Head of Customer Marketing, you will strengthen brand identity, market positioning, customer awareness and loyalty while supporting the company’s wider business objectives.

What will your responsibilities include?

Customer and market insight: Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning and changing customer needs. Translate findings into practical brand and business recommendations.

Brand strategy and positioning: Execute the Hempel Paints brand strategy across the Decorative Coatings segment and ensure a clear, consistent and relevant brand presence across markets and customer groups.

Integrated campaigns: Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events and customer engagement channels.

Customer engagement and loyalty: Create brand awareness, customer engagement and loyalty‑building initiatives that provide meaningful value to homeowners, professional painters, retailers, contractors, designers and other priority audiences.

Retail and trade activation: Partner with the Regional Trade Support Manager on promotions and in‑store activations that attract attention, simplify the customer journey and support conversion.

Content and storytelling: Oversee content that reflects the brand voice, values, product benefits and sustainability commitments while following corporate brand guidelines.

Colour and design inspiration: Help shape seasonal colour trends, colour collections, decorative effects, colour cards, brochures and outlet design standards that inspire customers and differentiate Hempel.

Portfolio and launches: Support product positioning, portfolio priorities and new product launches with the Regional Product Manager, including campaign communication, seminars and presentations.

Agency and partner management: Manage relationships with creative, media, digital and PR agencies, suppliers and other third‑party partners to deliver high‑quality work on time and within scope.

Budget and performance: Manage branding and communication budgets, prioritise investment and evaluate campaign performance to improve marketing effectiveness and return on investment.

Brand capability: Provide employee onboarding and guidance on brand standards, communication best practices and corporate marketing tools, including Templafy.

Governance: Ensure marketing activity follows company policies, the Quality Management System, Environmental Management System and relevant communication and sustainability guidelines.

This position will be based either in Dammam (Saudi Arabia) or Bahrain and will report to the Head of Brand Marketing.

Furthermore, we expect that you have

• · A bachelor’s degree in Marketing, Business with a marketing concentration, Communications or a related discipline
• · Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing or a related field
• · Strong understanding of brand building, advertising, customer behavior, market research and marketing analytics
• · Experience developing and executing campaigns across multiple channels and customer touchpoints
• · Confidence managing agencies, external partners, projects and marketing budgets
• · Strong written, verbal and presentation skills in English. Arabic capability is highly valued because the role supports Middle Eastern markets
• · A customer‑first mindset, supported by strong research, analytical and commercial thinking
• · Creativity, curiosity and the confidence to bring forward new ideas while remaining hands‑on in execution
• · The ability to collaborate across functions, cultures and markets, while managing several priorities
• · Familiarity with CRM platforms, digital marketing, content production, design and web trends. You do not need to be a designer, but you should know how to brief, assess and improve creative work

Join Hempel

At Hempel, you’re welcomed into a global community of +7000 colleagues around the world. A workplace built on shared trust, mutual respect and support for each other.

We’re on a mission to double our impact. To succeed, we need bright minds and team players. Which is why, from day one, your input, ideas and initiative are not only welcomed but expected. In return, you will enjoy great opportunities for development in a growing global company – and be part of the solution by contributing to our global impact.

At Hempel, we are committed to ensuring everyone feels safe, valued and treated equally, in an environment where each employee can bring their authentic selves to work. We believe that inclusion is key to innovation, and by bringing together the most diverse perspectives and talents, we can achieve great things, together.

We are proud to be majority owned by the Hempel Foundation, a commercial foundation dedicated to making a difference, with our earnings contributing to a multitude of philanthropic activities every year. It means that when working at Hempel, your hard work and dedication contributes to a greater cause, making your career matter twice.

Learn more about Hempel and our commitments on hempel.com/career.

Application due

2026-11-10

Seniority Level

Mid-Senior level

Job Functions

Marketing, Product Management

Industry

Chemicals

At Hempel, you’re welcomed to a global community of +7000 colleagues around the world. A workplace built on shared trust, mutual respect and support for each other.

We’re on a mission to double our impact. To succeed, we need bright minds and team players.Which is why, from day one, your input, ideas and initiative are not only welcomed, but expected. In return,you will enjoy great opportunities for development in a growing global company – and be part of the solution by contributing to our global impact.

At Hempel, we are committed to everyone feeling safe, valued and treated equally, in an environment where each employee can bring their authentic selves to work. We believe that inclusion is key to innovation and by bringing together the most diverse perspectives and talents, we can achieve great things, together.