Senior Brand & Merchandising Leader

Apparel Group; Bahrain; On-site; BHD 60,000 - 90,000; Full time

Job summary

Apparel Group in Bahrain seeks an experienced Brand Manager to drive brand development and maximize sales profitability across brand stores. You will shape the launch strategy, manage budgets, and align with marketing and store operations to ensure consistent brand execution.

The role involves planning merchandising, buying, inventory control, and in-season management across territories, plus recruitment and training of merchandising staff.

Responsibilities

• Maximize sales and profitability of brand stores in line with Company targets
• Develop the brand launch strategy in consultation with the Brand General Manager
• Control costs within budgetary guidelines for the brand stores
• Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans
• Review feedback from territories on Brand acceptance and customer expectations
• Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory
• Create the brand positioning in consultation with the Marketing team and Brand Principal /Brand General Manager
• Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection
• Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forthcoming events, replenishment needs etc.
• Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores
• Determine buying requirements and formulate buying plan and budget
• Conduct product selection in coordination with the buying requirements and the product research received
• Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance)
• Create brand awareness Club Apparel
• Coordinate with Retail Operations to collate the feedback on retail and brand operations
• Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same Market and Competition Research
• Acquire market intelligence through various sources and analyze trends that may impact business
• Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
• Map competition prices / products and provide qualitative inputs to business
• Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
• Research on the latest trends in products, brands, styles, designs, fits etc.

Job description

Apparel Group in Bahrain seeks an experienced Brand Manager to drive brand development and maximize sales profitability across brand stores. You will shape the launch strategy, manage budgets, and align with marketing and store operations to ensure consistent brand execution.

The role involves planning merchandising, buying, inventory control, and in-season management across territories, plus recruitment and training of merchandising staff.