Technical B2B Field Sales Lead – Central Europe

Halma plc; Liège; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Company car

Company phone

Meal vouchers

Eco vouchers

Hospitalization and group insurance

13th month

Descripción de la vacante

BEA is seeking an experienced B2B field sales professional to drive growth across Central Europe, focusing on Germany, Switzerland, and Eastern Europe. The role involves building partnerships with key accounts and OEM customers, working with Technical and Inside Sales to convert opportunities into sustainable growth.

Based in Liège with a flexible remote set-up for candidates with strong market experience, this position requires travel and the ability to translate complex technical needs into

Formación

• 5–10 years of B2B field sales experience.
• Proven sales of technical products in industrial environments.
• Fluency in German and English; additional Eastern European language a plus.
• Willingness to travel ~30% of time.

Responsabilidades

• Maintain and grow existing customer relationships and develop strategic partnerships with local Key Accounts and OEM subsidiaries.
• Plan and conduct regular customer visits across Central Europe, covering Germany, Switzerland and Eastern European countries.
• Present technical products, solutions and relevant standards convincingly, translating complex information for different audiences.
• Understand customer needs through active listening and thoughtful, relevant questions, and translate them into suitable solutions.
• Identify opportunities with existing customers and prospects, prepare proposals and lead negotiations through to closing.
• Implement a clear sales strategy supported by relevant KPIs and provide structured market, customer and competitor insights.
• Deliver technical and commercial training sessions to customers and their teams.

Conocimientos

B2B sales

Technical affinity

German fluency

English fluency

Educación

Higher education degree

Herramientas

BI tools

Microsoft Office

Descripción del empleo

BEA is seeking an experienced B2B field sales professional to drive growth across Central Europe, focusing on Germany, Switzerland, and Eastern Europe. The role involves building partnerships with key accounts and OEM customers, working with Technical and Inside Sales to convert opportunities into sustainable growth.

Based in Liège with a flexible remote set-up for candidates with strong market experience, this position requires travel and the ability to translate complex technical needs into