Technical B2B Sales Lead – Central Europe

Halma plc; Luik; Hybrid; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Company car

Company phone

Meal vouchers

Eco vouchers

Hospitalisation and group insurance

Individual and collective bonus

13th month

Parental leave (14 weeks)

Job summary

BEA, Liège-based sensing solutions leader, seeks an experienced B2B field sales pro to grow our business across Central Europe, focusing on Germany, Switzerland and Eastern markets. Based in Liège Science Park, this full-time role reports to the Head of Area.

For candidates elsewhere in Europe, a remote setup may be considered with relevant market experience. You will combine commercial drive with technical understanding to identify opportunities, build lasting partnerships with key accounts and

Qualifications

• 5–10 years of experience in B2B field sales.
• Proven experience selling technical products; industrial environment preferred.
• Fluent German and English; French or Polish is a plus.
• Willingness to travel ~30% of the time.
• Comfortable with BI tools and Microsoft Office.
• Higher-education degree is an asset.

Responsibilities

• Maintain and grow existing customer relationships and develop partnerships with key accounts and OEMs.
• Plan and conduct customer visits across Central Europe (Germany, Switzerland, Eastern Europe).
• Present technical products and translate complex information for different audiences.
• Identify customer needs and translate them into solutions.
• Prepare proposals and lead negotiations through to closing.
• Implement a sales strategy with KPIs and provide market insights.
• Deliver technical and commercial training to customers and their teams.

Skills

B2B field sales

Technical affinity

Fluent German

Fluent English

Willingness to travel

Industrial sales experience

Education

Higher-education degree

Job description

BEA, Liège-based sensing solutions leader, seeks an experienced B2B field sales pro to grow our business across Central Europe, focusing on Germany, Switzerland and Eastern markets. Based in Liège Science Park, this full-time role reports to the Head of Area.

For candidates elsewhere in Europe, a remote setup may be considered with relevant market experience. You will combine commercial drive with technical understanding to identify opportunities, build lasting partnerships with key accounts and