Area Sales Manager

halma; Luik; Presencial; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Company car

Company phone

Meal vouchers

Eco vouchers

Hospitalization

8 additional days

Parental leave (14 weeks, includes all

Descripción de la vacante

BEA, a Liège-based sensor solutions specialist, seeks a senior B2B sales professional. You will grow strategic partnerships, manage key accounts and lead negotiations across Central Europe.

Demonstrated sales of technical products in industrial settings is essential, with strong German and English language skills. You will visit customers regularly, deliver technical trainings, and translate complex standards for diverse audiences.

Formación

• 5–10 years of experience in B2B field sales (key accounts preferred).
• Proven experience selling technical products; industrial environment preferred.
• Fluent in German and English; French/Polish or Eastern European language is a plus.
• Willingness to travel about 30% (roughly one week out of three).
• Comfortable with figures, statistics, presentations, BI tools and the MS Office suite.

Responsabilidades

• Maintain and grow existing customer relationships and develop strategic partnerships with local key accounts and OEM subsidiaries.
• Plan and conduct regular customer visits across Central Europe (Germany, Switzerland, Eastern Europe).
• Present technical products, solutions and standards; translate complex information for audiences.
• Identify customer needs through active listening; translate into suitable solutions.
• Prepare proposals and lead negotiations through to closing deals.
• Implement a clear sales strategy with KPIs; provide market and competitor insights.
• Deliver technical and commercial training sessions to customers and teams.

Conocimientos

B2B field sales

Key account management

German language

English language

Travel willingness

MS Office

Educación

Higher-education degree

Herramientas

BI tools

Microsoft Office

Descripción del empleo

Your responsibilities

• Maintain and grow existing customer relationships and develop strategic partnerships with local key accounts and OEM subsidiaries.


• Plan and conduct regular customer visits across Central Europe, covering Germany, Switzerland and Eastern European countries.


• Present technical products, solutions and relevant standards convincingly, translating complex information for different audiences.


• Understand customer needs through active listening and thoughtful, relevant questions, and translate them into suitable solutions.


• Identify opportunities with existing customers and prospects, prepare proposals and lead negotiations through to closing.


• Implement a clear sales strategy supported by relevant KPIs and provide structured market, customer and competitor insights.


• Deliver technical and commercial training sessions to customers and their teams.

Your profile

• At least 5 to 10 years of experience in B2B field sales, ideally managing key accounts.


• Proven experience selling technical products; experience in an industrial environment is strongly preferred.


• Fluent German and English. French, Polish, or another eastern European language is an asset.


• Willingness to travel around 30% of the time - on average, approximately one week out of three.


• Comfortable working with figures, statistics, presentations, internal BI tools and the Microsoft Office suite.


• A higher-education degree is an asset; above all, we value relevant experience, technical curiosity and an understanding of demanding customer environments.

What sets you apart

• Humility: You are authentic, listen carefully and seek the best solution together with the customer.


• Curiosity and active listening: You ask many relevant questions, dig beneath the surface and genuinely want to understand products, standards, applications and customer processes.


• Consultative sales approach: You are not a hard seller; you build long‑term relationships and earn trust through expertise and added value.


• Technical understanding: You quickly grasp technical concepts and can support demanding, detail‑oriented customers with credibility.


• Teamwork and clear communication: You share knowledge, collaborate closely with internal experts and communicate precisely.


• Adaptability and humour: You are comfortable in a dynamic environment, remain pragmatic and do not take yourself too seriously.

What we offer

At BEA, you will join an international technology company where collaboration, curiosity, respect and entrepreneurship are part of how we work.

We offer:

• An innovative, product-driven environment with attention to work‑life balance.


• A comprehensive onboarding and training programme to help you understand our technologies, applications and markets.


• A full‑time contract, 37 hours/week, with 20 legal holidays + 8 additional days.


• A flexible working environmental, with an initial on‑site onboarding period to help you connect with the team and get up to speed, followed by up to 2 days being remote workers per week.


• An attractive salary package: company car, company phone, meal vouchers, eco vouchers, hospitalization and 8 additional days.


• The salary range for this position will be shared during the first phone screening.


• Regular company events and employee‑led initiatives through our Party Committee, with plenty of opportunities to connect and have fun together.


• Additional perks such as 14 weeks of parental leave for births or adoptions, for fathers, mothers and same‑sex parents, with maternity leave paid at 100%.

About BEA

BEA designs and manufactures sensor solutions for automatic doors. Founded in 1965 and headquartered in Liège, Belgium, the company is organised into Business Units in Europe, the USA and Asia, with locations including Pittsburgh, Beijing, Tokyo and Singapore. More than 700 enthusiastic employees worldwide contribute their energy and talent to BEA's success every day.

Our products are used in automatic door systems around the world. BEA is also expanding into access control, industrial doors, people transportation and new appli