Strategic Key Account Manager - Beverages (Belgium On-Trade)

Generations Recruitment; Antwerpen; On-site; EUR 60,000 - 80,000; Full time

Job summary

Generations Recruitment is seeking a commercially driven Key Account Manager in Belgium to own a portfolio of strategic national accounts within the On-Trade and hospitality sector. You will develop existing partnerships while acquiring new business, shaping customer strategies and delivering measurable growth.

You will lead negotiations, identify new channels and collaborate with Marketing, Field Sales, Trade Marketing and Data teams to create value for both sides.

Qualifications

• Experience in Key Account Management or Business Development within FMCG, beverages or a related hospitality environment.
• Proven ability to manage strategic accounts, navigate complex customer organisations and negotiate with multiple stakeholders.
• A genuine appetite for business development, prospecting and building long-term partnerships.
• A proactive, autonomous approach and a strong sense of commercial ownership.
• Fluency in Dutch and French.

Responsibilities

• Develop strategic accounts: Build long-term partnerships with key players across the Belgian On-Trade and hospitality landscape.
• Unlock new opportunities: Identify untapped channels, develop new business and expand the company's presence within strategic customer groups.
• Lead commercial negotiations: Build compelling business cases, negotiate agreements and create value beyond price.
• Drive customer growth: Translate commercial ambitions into tailored business plans, activations and measurable results.
• Collaborate to make things happen: Work closely with Marketing, Field Sales, Trade Marketing and Data teams to turn opportunities into commercial impact.

Skills

Key Account Management

Business Development

FMCG

Hospitality industry experience

Dutch & French fluency

Job description

Generations Recruitment is seeking a commercially driven Key Account Manager in Belgium to own a portfolio of strategic national accounts within the On-Trade and hospitality sector. You will develop existing partnerships while acquiring new business, shaping customer strategies and delivering measurable growth.

You will lead negotiations, identify new channels and collaborate with Marketing, Field Sales, Trade Marketing and Data teams to create value for both sides.