Key Account Manager On Trade I FMCG-Beverage (Brussels-Antwerp)

Generations Recruitment; Antwerpen; On-site; EUR 60,000 - 80,000; Full time

Job summary

Generations Recruitment is seeking a commercially driven Key Account Manager in Belgium to own a portfolio of strategic national accounts within the On-Trade and hospitality sector. You will develop existing partnerships while acquiring new business, shaping customer strategies and delivering measurable growth.

You will lead negotiations, identify new channels and collaborate with Marketing, Field Sales, Trade Marketing and Data teams to create value for both sides.

Qualifications

• Experience in Key Account Management or Business Development within FMCG, beverages or a related hospitality environment.
• Proven ability to manage strategic accounts, navigate complex customer organisations and negotiate with multiple stakeholders.
• A genuine appetite for business development, prospecting and building long-term partnerships.
• A proactive, autonomous approach and a strong sense of commercial ownership.
• Fluency in Dutch and French.

Responsibilities

• Develop strategic accounts: Build long-term partnerships with key players across the Belgian On-Trade and hospitality landscape.
• Unlock new opportunities: Identify untapped channels, develop new business and expand the company's presence within strategic customer groups.
• Lead commercial negotiations: Build compelling business cases, negotiate agreements and create value beyond price.
• Drive customer growth: Translate commercial ambitions into tailored business plans, activations and measurable results.
• Collaborate to make things happen: Work closely with Marketing, Field Sales, Trade Marketing and Data teams to turn opportunities into commercial impact.

Skills

Key Account Management

Business Development

FMCG

Hospitality industry experience

Dutch & French fluency

Job description

Build partnerships. Unlock growth. Shape the future of On-Trade.

Some Key Account roles are about maintaining existing business. This one is about what comes next.

Our client is investing in the development of its Belgian On-Trade business, with ambitious plans to expand its presence across horeca groups, restaurant chains, leisure operators, institutional partners and other strategic hospitality concepts.

They're looking for a commercially driven professional who enjoys opening doors, spotting opportunities and turning strong customer relationships into sustainable business growth.

Your role: from strategic partnerships to commercial growth

As Key Account Manager, you'll take ownership of a portfolio of strategic national accounts, combining the development of existing partnerships with the acquisition of new business.

Your impact will go beyond managing contracts. You'll help identify new channels, develop customer-specific strategies and build partnerships that create value for both sides.

Your key responsibilities will include:

• Develop strategic accounts: Build long-term partnerships with key players across the Belgian On-Trade and hospitality landscape.
• Unlock new opportunities: Identify untapped channels, develop new business and expand the company's presence within strategic customer groups.
• Lead commercial negotiations: Build compelling business cases, negotiate agreements and create value beyond price.
• Drive customer growth: Translate commercial ambitions into tailored business plans, activations and measurable results.
• Collaborate to make things happen: Work closely with Marketing, Field Sales, Trade Marketing and Data teams to turn opportunities into commercial impact.

You're a commercially driven professional who combines strategic thinking with an entrepreneurial mindset.

• Experience in Key Account Management or Business Development within FMCG, beverages or a related hospitality environment.
• Proven ability to manage strategic accounts, navigate complex customer organisations and negotiate with multiple stakeholders.
• A genuine appetite for business development, prospecting and building long-term partnerships.
• A proactive, autonomous approach and a strong sense of commercial ownership.
• Fluency in Dutch and French.

What's in it for you

• A strategic national Key Account role with genuine commercial ownership.
• The opportunity to work with one of Belgium's strongest premium beverage portfolios.
• A collaborative and entrepreneurial culture where ideas are encouraged.
• Significant autonomy and visibility within the organisation.
• Competitive salary package including company car and attractive fringe benefits.
• The possibility to grow together with one of Belgium's most respected family-owned companies.