Senior Marketing Performance & Insights Lead

Rhox; Brussel; On-site; EUR 70,000 - 110,000; Full time

Job summary

Rhox seeks a senior performance analyst to expand data-driven measurement across marketing and communication activities. You will connect strategy, KPIs and business outcomes, embedding performance governance into governance, planning and agile ways of working.

You will define strategic KPIs, translate analyses into recommendations for leadership, measure ROI and automate reporting with Power BI, Adobe Analytics and Sprinklr, collaborating with cross-functional teams.

Qualifications

• 8+ years in performance management, marketing analytics or strategy consulting.
• Strong expertise in KPI frameworks, OKRs and executive reporting.
• Proven ability to translate complex analyses into business recommendations and action plans.
• Solid understanding of marketing effectiveness, ROI measurement, attribution and business performance indicators.
• Excellent stakeholder management and cross-team collaboration.
• Experience with Power BI, Adobe Analytics and Sprinklr.
• Mastery of SQL and complex data processing.

Responsibilities

• Define strategic KPIs, OKRs and performance reviews with analysts.
• Translate advanced performance analyses into leadership recommendations.
• Measure campaign effectiveness, ROI and commercial contribution.
• Improve KPI governance, data quality, documentation and methodologies.
• Facilitate workshops to identify root causes and improvement actions.
• Automate performance measurement with marketing tech and data specialists.

Skills

KPI frameworks

OKRs

Executive reporting

Stakeholder management

Facilitation

Decision making

Tools

Power BI

Adobe Analytics

Sprinklr

SQL

Job description

Rhox seeks a senior performance analyst to expand data-driven measurement across marketing and communication activities. You will connect strategy, KPIs and business outcomes, embedding performance governance into governance, planning and agile ways of working.

You will define strategic KPIs, translate analyses into recommendations for leadership, measure ROI and automate reporting with Power BI, Adobe Analytics and Sprinklr, collaborating with cross-functional teams.