MarCom Performance Analytics Lead

Keystone Solutions; Brussel Hoofdstad; Hybride; EUR 90 000 - 120 000; Plein temps

Résumé du poste

Keystone Solutions is seeking a senior Performance Management and Marketing Analytics consultant to lead KPI frameworks, OKRs, and executive reporting for client projects. You will analyze complex data, drive actionable insights, and collaborate across Run & Change, MarCom, and Data teams to elevate performance governance.

The role requires strong stakeholder facilitation, cross-team collaboration, and fluency in English with knowledge of French, plus experience with Power BI, SQL, Adobe

Qualifications

• 8+ years in Performance Management, Marketing Analytics, or Strategy Consulting.
• Strong expertise in KPI frameworks, OKRs, and executive reporting.
• Proven ability to translate complex analyses into actionable business recommendations.
• Excellent stakeholder management and cross-functional collaboration.

Responsabilités

• Deploy and improve the MarCom Watchtower across MarCom teams and domains.
• Collaborate with Run & Change and Cluster Performance Analysts to monitor KPIs and OKRs.
• Perform advanced performance analyses and translate insights into recommendations.
• Measure MarCom's business impact including ROI and attribution models.
• Support KPI governance, data quality, and measurement methodologies.
• Facilitate workshops with stakeholders to define improvement actions.
• Embed Watchtower into governance, planning processes, and agile ways of working.
• Collaborate with MarTech, Data and Business teams to automate performance measurement.

Connaissances

KPI frameworks

OKRs

Performance management

Executive reporting

Data analysis

Stakeholder management

Collaboration across teams

Power BI

SQL

Outils

Power BI

Adobe Analytics

Sprinklr

SQL

Description du poste

Keystone Solutions is seeking a senior Performance Management and Marketing Analytics consultant to lead KPI frameworks, OKRs, and executive reporting for client projects. You will analyze complex data, drive actionable insights, and collaborate across Run & Change, MarCom, and Data teams to elevate performance governance.

The role requires strong stakeholder facilitation, cross-team collaboration, and fluency in English with knowledge of French, plus experience with Power BI, SQL, Adobe