Senior Digital Sales Expert

ING Belgium NV/SA; Brussel Hoofdstad; Sur place; EUR 65 000 - 80 000; Plein temps

Résumé du poste

ING Belgium NV/SA is looking for a professional specializing in strategic thinking and project management to enhance conversion rates and sales outcomes in Brussels. This role encompasses managing the entire buyer journey while collaborating on tactical sales campaigns across various digital channels.

The ideal candidate will possess expertise in digital content strategy, SEO, and best practice sharing to facilitate ongoing improvements and experimentation. This position offers an exciting opportunity to drive sales growth through data-driven insights.

Responsabilités

• Develop strategic plans to improve conversion and sales results.
• Create and manage end-to-end tactical sales-marketing campaigns.
• Support experimentation efforts, optimize web pages for SEO and conversion.
• Identify, document, and share best practices in traffic generation and SEO.
• Track full-funnel performance from click to sale.

Description du poste

Strategic Thinking and Project Management

Develop strategic plans to improve conversion and sales results over short, mid, and long horizons, challenge the status‑quo, and continuously improve the customer journey through testing and experimentation. Manage and optimize the complete buyer journey from traffic generation to digital conversion, ensuring long‑term impact and engagement across all funnel stages.

Traffic Generation Towards Sales Pages

Create and manage end‑to‑end tactical sales‑marketing campaigns on paid and owned channels, including SEA, programmatic advertising, social media, and content. Optimize the paid and owned media plan in collaboration with the media team, manage marketing spend for continuous performance improvement, and build effective targeting with DMP solutions and retargeting audiences.

Digital Content Strategy and SEO

Support experimentation efforts, optimise web pages for SEO and conversion, and contribute to the design of the customer experience. Monitor and enact improvements, identify new capabilities, and ensure the impact of changes is measured over short and long terms.

Best‑Practice Sharing and Experimentation

Identify, document, and share best practices in traffic generation, SEO, and conversion across squads. Test new traffic drivers, audiences, targeting techniques, and creative formats to generate learnings and augment adoption of conversion capabilities and tools.

Monitoring Digital and Mobile Sales

Track full‑funnel performance from click to sale, continuously follow up on experiment outcomes, and maintain coordination on SEO ranking for product pages. Provide group‑wide insights and best‑practice sharing to support sales growth and data‑driven decision making.