Senior Brand Manager, Beer & Cider Growth Leader

Haelterman Group; Ternat; Remote; EUR 90,000 - 120,000; Full time

Job summary

Carlsberg Importers, part of Haelterman Group, seeks a Senior Brand Manager for Beer & Cider in Belgium. You will own the brand portfolio, translate strategies into activations, safeguard positioning and strengthen collaboration with internal teams and external partners.

You will lead strategic thinking and hands-on execution, inspiring a driven team and delivering measurable brand growth in a dynamic FMCG environment.

Qualifications

• Minimum 10 years of experience in Brand Management, preferably within FMCG, beverages or consumer goods.
• Experience managing premium brands and complex stakeholder networks.
• Proven track record in brand building and commercial execution.

Responsibilities

• Develop and execute annual brand plans for a beer & cider portfolio.
• Lead launches from concept to market introduction.
• Collaborate with suppliers, sales teams, external agencies and internal partners.
• Monitor KPIs, market share and campaign effectiveness; adjust strategies accordingly.
• Manage marketing budgets and ensure optimal return on investment.

Skills

Brand management

Stakeholder management

Data-driven decision making

Project management

Communication

Job description

Carlsberg Importers, part of Haelterman Group, seeks a Senior Brand Manager for Beer & Cider in Belgium. You will own the brand portfolio, translate strategies into activations, safeguard positioning and strengthen collaboration with internal teams and external partners.

You will lead strategic thinking and hands-on execution, inspiring a driven team and delivering measurable brand growth in a dynamic FMCG environment.