Brand Growth Manager – Benelux (Own & Innovate)

Generations Recruitment; Brussel Hoofdstad; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Generations Recruitment is seeking a Brand Manager Benelux to join its Marketing team in Brussels. Take ownership of a portfolio of Belgian brands, drive growth, accelerate innovation and engage consumers across local channels.

You will report to the Group Brand Manager and lead strategy to execution, with autonomy to manage innovative campaigns and collaborate with Sales, Finance and Supply Chain to deliver strong commercial results.

Qualifications

• Several years of FMCG marketing or brand management experience.
• Experience leading projects from concept to execution, including campaigns.
• Strong data interpretation using Nielsen/YouGov to guide actions.

Responsabilités

• Develop and implement annual brand plans to grow awareness and market share.
• Build an innovation pipeline from consumer insights to market launch.
• Lead brand campaigns across TV, digital and in-store channels.
• Coordinate with agencies for campaign content and activation.
• Monitor trends and consumer insights to inform actions.
• Manage budgets and contribute to profitability.
• Collaborate with Sales, Finance, Supply Chain and R&D.

Connaissances

FMCG marketing

Brand management

Project management

Nielsen data

YouGov data

Dutch language

French language

Stakeholder management

Description du poste

Generations Recruitment is seeking a Brand Manager Benelux to join its Marketing team in Brussels. Take ownership of a portfolio of Belgian brands, drive growth, accelerate innovation and engage consumers across local channels.

You will report to the Group Brand Manager and lead strategy to execution, with autonomy to manage innovative campaigns and collaborate with Sales, Finance and Supply Chain to deliver strong commercial results.