Senior Area Lead - Customer Growth & Retention

ING Hubs Türkiye

Brussel

On-site

EUR 140,000 - 210,000

Full time

13 days ago

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Job summary

ING Belgium is seeking a Product Area Lead for Customer Development & Retention within the Growth Tribe. The role drives the end-to-end customer development agenda for the Private Individuals segment, directing strategy, execution and transformation of engagement and retention initiatives.

As a senior leader, you will own strategic outcomes, manage investments, and lead a high-performance organisation across multiple squads.

Qualifications

Master's degree or equivalent.
15+ years leading commercial growth and customer lifecycle programs.
Experience managing managers and multidisciplinary organisations in complex matrix environments.
Proven ownership of strategic planning, marketing investment management and transformation delivery.
Strong executive influencing, stakeholder management and leadership capabilities.

Responsibilities

Own the Customer Development & Retention strategy, roadmap and outcomes.
Lead transformation initiatives across customer development, engagement, retention and digital sales.
Shape business planning, resource allocation and performance marketing investment decisions.
Drive innovation through AI, analytics, personalisation and digital growth capabilities.
Present business cases, performance outcomes and strategic recommendations to senior leadership and executive stakeholders.