Area Lead Customer Acquisition

ING Belgium NV/SA; Brussel; In loco; EUR 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

ING Belgium is seeking a Product Area Lead for Customer Acquisition in the Growth Tribe. You will own the New-to-Bank acquisition strategy and drive inbound growth across Private Individuals segments, including Minors & Gen Z, Starters, Expats, and referrals.

The role reports to the Tribe Lead Growth and requires strong leadership of cross-functional teams across marketing, analytics, and product. You will shape the acquisition roadmap, oversee budgets and KPI targets, and push data-driven

Mansioni

• Own acquisition strategy and roadmap for New-to-Bank in ING Belgium, collaborating with Daily Banking & Brand teams.
• Lead transformation initiatives to improve full funnel efficiency from traffic to conversion and drive data-driven experimentation.

Descrizione del lavoro

Product Area Lead Customer Acquisition Growth Tribe Belgium | Private Individuals Mission The Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors & Gen Z, Starters, Expats, Member Gets Member and future growth segments, driving sustainable growth in active customers through digital acquisition, performance marketing, referral programs and customer-centric journeys on our website. The role reports to the Tribe Lead Growth.

Strategic Leadership & Transformation

Own ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow. Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking & Brand team. Lead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion. Drive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth. Contribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums.

Business Planning & Financial Accountability

Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) Manage acquisition, campaign and performance marketing budgets. Ensure optimal allocation of resources and marketing investment returns (CPA). Develop business cases and strategic recommendations for growth initiatives.

Leadership & Organisational Capability

Lead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE) Build capabilities in performance marketing, growth marketing and analytics.

Business Planning & Financial Accountability

Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles) Manage acquisition, campaign and performance marketing budgets. Ensure optimal allocation of resources and marketing investment returns (CPA). Develop business cases and strategic recommendations for growth initiatives.

We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do. Here, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether you’re just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow.