Growth Strategy Lead - Acquisition & Retention

ING Belgium; Brussel Hoofdstad; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Smart working

Competitive salary

Bonus opportunities

Diverse culture

International environment

Sustainability commitment

Training & development

Job summary

ING Belgium is seeking an Expert Lead Growth Strategy to act as a senior strategic partner linking Product Interactions, Analytics, and Growth. You will lead cross-functional teams to drive customer acquisition, product penetration, cross-sell, and retention, leveraging data-driven insights to guide decisions and prioritize impact.

You will communicate strategy clearly, influence senior stakeholders, and steer multiple initiatives across Retail growth.

Qualifications

• Master degree in Business or Engineering; MBA or equivalent.
• Experience in a top-tier strategy consulting firm or similar, up to Engagement Manager/Project Leader level.
• Strong commercial focus with data-driven decision abilities.
• Excellent project and change management skills.
• Experience dealing with senior management and translating business strategies into roadmaps.
• Excellent communication skills in writing and presenting.
• Results-oriented leader with multi-disciplinary teams of CJEs, data analysts, designers and engineers.
• Empathetic with ability to influence senior stakeholders.
• Knowledge of digital, data and martech technologies.
• Ambitious, proactive and positive mindset; willingness to go the extra mile.
• Fluency in English; Dutch/French a plus.

Responsibilities

• Develop and orchestrate a centralized customer development strategy across product tribes, segments and channel teams.
• Lead teams in Personalization, analytics and Digital sales to co-design and implement commercial approaches per sub-segment.
• Create a structured, iterative cross-channel commercial approach to optimize conversions and cost.
• Shape and define the retail customer development strategy.
• Prepare and syndicate Growth-related updates to executive leadership (BoD, ExCo, etc.).
• Lead strategic projects linked to Retail growth objectives (e.g., One Bank approach Retail/Business banking).

Skills

Strategic leadership

Data-driven decisions

Stakeholder management

Change management

Cross-functional leadership

Executive communication

Martech knowledge

English fluency

Dutch/French helpful

Education

Master's degree in Business or Engineering

MBA or equivalent experience

Job description

ING Belgium is seeking an Expert Lead Growth Strategy to act as a senior strategic partner linking Product Interactions, Analytics, and Growth. You will lead cross-functional teams to drive customer acquisition, product penetration, cross-sell, and retention, leveraging data-driven insights to guide decisions and prioritize impact.

You will communicate strategy clearly, influence senior stakeholders, and steer multiple initiatives across Retail growth.