Senior Growth Lead: Customer Development & Retention

ING Belgium; Brussel Hoofdstad; On-site; EUR 180,000 - 280,000; Full time

Job summary

ING Belgium, part of Growth Tribe Belgium | Private Individuals, seeks a Product Area Lead Customer Development & Retention to own the end-to-end customer development agenda for the Private Individuals segment, guiding strategy, execution and transformation of customer development, engagement and retention. The role reports to the Tribe Lead Growth.

As a senior leader, you will lead a 25+ person team across two Product Leads and multiple squads, shape planning and investments, and drive

Qualifications

• Master’s degree or equivalent.
• 15+ years leadership experience in commercial growth, customer lifecycle management, digital sales or transformation.
• Track record leading managers and multidisciplinary organisations in complex matrix environments.
• Demonstrated ownership of strategic planning, marketing investment management and transformation delivery.
• Strong executive influencing, stakeholder management and organisational leadership capabilities.
• Excellent communication and storytelling skills at executive level.

Responsibilities

• Own Customer Development & Retention strategy, roadmap and outcomes.
• Lead transformation initiatives across customer development, engagement, retention and digital sales.
• Shape business planning, resource allocation and performance marketing investment decisions.
• Drive innovation through AI, analytics, personalisation and digital growth capabilities.
• Represent the domain in strategic decision-making forums with the Tribe Lead Growth.
• Lead a Product Area consisting of 2 Product Leads, multiple squads and multidisciplinary experts.
• Build organisational capabilities and talent development frameworks.
• Coach leaders and executives to align priorities and execution across growth initiatives.
• Own customer development, digital sales, engagement, retention and cross-sell outcomes.
• Present business cases and performance to senior management.

Skills

Leadership

Strategy

Transformation

Data-driven

Stakeholder mgmt

Executive communication

Education

Master’s degree

Job description

ING Belgium, part of Growth Tribe Belgium | Private Individuals, seeks a Product Area Lead Customer Development & Retention to own the end-to-end customer development agenda for the Private Individuals segment, guiding strategy, execution and transformation of customer development, engagement and retention. The role reports to the Tribe Lead Growth.

As a senior leader, you will lead a 25+ person team across two Product Leads and multiple squads, shape planning and investments, and drive