Segment Marketing Specialist (NCE)

TVH; Waregem; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Work from home options

20 days holiday

12 WTR days

TVH Park access

Group and hospitalization insurance

Luncheon vouchers

Corporate restaurant

Job summary

TVH is seeking a digital marketing lead for Northern Europe to grow digital output, maturity and commercial impact. You will report to the Regional Marketing Lead and collaborate with global CoEs to deploy initiatives across EMEA and APAC.

You will own segmentation-driven campaigns, advise regional teams, and enable digital capability with dashboards, analytics and training to drive ecommerce-first marketing across the region.

Qualifications

• Minimum of 5 years of specialized experience in data-driven digital marketing, with an emphasis on customer segmentation and audience analysis.
• Proven track record of leveraging advanced marketing automation platforms and CRM tools for precise segment building and multi-channel execution and reporting.
• Analytical skills to track performance metrics, manage automated dashboards, and execute data-driven optimizations.
• Customer Journey Management: Strong ability to translate centralized global strategies into region-specific campaigns that drive conversion at every stage of the funnel.
• Stakeholder Management: Exceptional communication and interpersonal skills; bridging global strategy and regional realities.

Responsibilities

• Execute & Optimize: Define, implement and improve always-on campaigns across EMEA/APAC with data insights from CoEs.
• Consult & Advise: Train regional teams on integrating digital tactics into multi-regional campaigns.
• Enable & Champion: Build dashboards and success frameworks for an ecommerce-first marketing model.
• Segmentation & Campaign Design: End-to-end ownership of segmentation and campaign design for target segments.
• Advanced reporting: Deliver specialist support on campaign performance analysis.

Skills

Data-driven marketing

Customer segmentation

Audience analysis

Marketing automation

CRM tools

Stakeholder management

Tools

Mixpanel

Google Analytics

Tableau

Job description

Your role and responsibilities

You are the digital marketing savvy person in a team of marketing generalists for Northern Europe. As an experienced digital marketer your mission is to increase digital output, maturity and commercial impact.

Reporting directly to the Regional Marketing Lead for Northern Europe, you will sit within the regional team but work closely with global Centers of Excellence (CoEs) to deploy high-impact initiatives across EMEA and APAC.

In your role you have 3 main responsibilities:

• Execute & Optimize: In close collaboration with the CoEs, you define, implement & improve always-on campaigns targeted at specific customer segments across EMEA and APAC. This part of the role will represent the majority of your time as you manage and own these projects with stakeholders from both CoE's.

• Consult & Advise: You advise and train the regional marketing team on how to effectively integrate digital marketing tactics into their (multi-)regional marketing campaigns.

• Enable & Champion: You enable digital capability building within the team, equipping them with the success frameworks and dashboards needed for our e-commerce first marketing strategy.

Reporting directly to the Regional Marketing Lead for Northern Europe, you will sit within the regional team but work closely with global Centers of Excellence (CoEs) to deploy high-impact initiatives across EMEA and APAC.

Key responsibilities

1. Segmentation strategy execution & campaign design

• End-to-End Ownership: act as an end-to-end project lead for always-on marketing campaigns across EMEA/APAC targeting specific customer segments (e.g., rental, churned, or high-potential customers), utilizing data insights provided by the Centers of Excellence.

• Full-Funnel Activation: translate business priorities & insights into actionable marketing initiatives that resonate locally, generate leads, drive revenue, and guide customers seamlessly through the "lead-to-loyal" lifecycle.

• Intent-Based Marketing: design and launch targeted campaigns aimed at customers showing a clear intent to buy or grow.

• Customer Journey Mapping: Map and analyze customer journeys across segments to identify performance gaps and growth opportunities.

• Creative Briefing: Brief and collaborate with the internal creative team (design, copywriting, translation) to produce high-performing campaign assets.

1. Digital Marketing consulting and regional relevancy

• Digital Marketing Advisory: act as the digital marketing consultant for the regional marketing team, ensuring digital tactics are maximized within (multi-)regional campaigns.

• Audience Architecture: define, build, and provision precise audience segmentations for regional campaigns.

• Advanced reporting advice: deliver specialist support on campaign performance analysis.

• Knowledge Exchange: host dedicated training sessions to uplift the team’s digital marketing expertise. Conversely, integrate local insights from regional teams to ensure your EMEA/APAC campaigns remain highly relevant.

1. Enabling Digital Capability building & Performance Monitoring

• Framework Development: Establish success frameworks, standardized processes, and automated reporting dashboards to support an e-commerce-first campaign model.

• Advanced Analytics: Build and maintain complex campaign tracking and reporting frameworks using Mixpanel, Google Analytics, and Tableau.

• Data-Driven Optimization: Continuously monitor long-term campaign and content performance for your EMEA-wide campaigns, pivoting live strategies based on data to maximize engagement and ROI.

Your Profile

• Experience: Minimum of 5 years of specialized experience in data-driven digital marketing, with an emphasis on customer segmentation and audience analysis.

• Tools & Automation: Proven track record of leveraging advanced marketing automation platforms and CRM tools for precise segment building and multi-channel execution and reporting.

• Analytical Acumen: Advanced analytical skills to track performance metrics, manage automated dashboards, and execute data-driven optimizations.

• Customer Journey Management: Strong ability to translate centralized global strategies into region-specific campaigns that drive conversion at every stage of the funnel.

• Stakeholder Management: Exceptional communication and interpersonal skills. You excel at managing dotted-line relationships, influencing without authority, and bridging the gap between global strategy and regional realities.

What'sinitforyou

Youwillbecomepart of apeople-orientedcompanywhereyourwell-beingreallymatters.Flexibleworkinghours,workfromhomepossibilities, 20daysholidayand12 WTRdayswithina 40-hour week. AtourheadquartersyouwillalsodiscoverourTVH Park, a green areawhereyoucanmovearoundandhavethepossibilitytorelax, meet or have lunch.Furthermore, wealsooffer:

• Anattractivesalarypackagewithextra-legalbenefitssuchasgroupandhospitalizationinsurance, luncheon vouchers, corporate restaurant,

• Anexcitingpositioninaninternationalcompanywitha familyatmospherewherepeopleare atthecenter.

• Youare part of adynamicentrepreneurialteamthatisfast-growingandatthecenter of thetransformation.

• Youarriveinaninnovative,progressiveandtechnologicalenvironment.

• Numerousopportunitiesforpersonal development,amongotherthingsthroughpermanentguidanceandprofessional (internal/external) training courses.

• Funafterworksandotheroptionalevents (e.g. TVHKaffee).

People are atourheart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.