Italy Regional Marketing Lead — Omnichannel & E‑commerce

TVH; Waregem; Hybride; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Flexible working hours

Work from home possibilities

20 days holiday

12 WTR days

Résumé du poste

TVH is seeking a Regional Marketing Specialist to develop and execute an omnichannel marketing plan for the Italian region. You will translate regional priorities into an effective digital strategy, manage the marketing budget, and act as the sole regional marketing contact.

You will coordinate with sales, design, and external partners, drive campaigns across channels, organize local events, and monitor performance to optimize ROI and growth. Fluency in English is required; Italian is a plus.

Qualifications

• Minimum 3 years of professional experience in B2B/digital marketing.
• Fluent in English; Italian knowledge is a plus.
• Solid understanding of marketing strategy, tactics and best practices.
• Hands-on experience with marketing tools such as Selligent, Salesforce, Drupal, Wordpress and Tableau.

Responsabilités

• Develop and execute regional omnichannel marketing plan for the Italian market.
• Own the marketing action plan and allocated budget; liaise with Regional Sales Management.
• Conduct market intelligence for trends, competition and customer network structures.
• Lead regional campaigns across digital, print and events with strong ROI focus.
• Collaborate with internal stakeholders and external agencies to support sales targets.

Connaissances

Digital marketing

Marketing strategy

Campaign management

Analytics

Project management

Communication

Outils

Selligent

Salesforce

Drupal

Wordpress

Tableau

Description du poste

TVH is seeking a Regional Marketing Specialist to develop and execute an omnichannel marketing plan for the Italian region. You will translate regional priorities into an effective digital strategy, manage the marketing budget, and act as the sole regional marketing contact.

You will coordinate with sales, design, and external partners, drive campaigns across channels, organize local events, and monitor performance to optimize ROI and growth. Fluency in English is required; Italian is a plus.