Segment Marketing Specialist: Digital Growth (EMEA/APAC)

TVH; Waregem; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working hours

Work from home options

20 days holiday

12 WTR days

TVH Park access

Group and hospitalization insurance

Luncheon vouchers

Corporate restaurant

Job summary

TVH is seeking a digital marketing lead for Northern Europe to grow digital output, maturity and commercial impact. You will report to the Regional Marketing Lead and collaborate with global CoEs to deploy initiatives across EMEA and APAC.

You will own segmentation-driven campaigns, advise regional teams, and enable digital capability with dashboards, analytics and training to drive ecommerce-first marketing across the region.

Qualifications

• Minimum of 5 years of specialized experience in data-driven digital marketing, with an emphasis on customer segmentation and audience analysis.
• Proven track record of leveraging advanced marketing automation platforms and CRM tools for precise segment building and multi-channel execution and reporting.
• Analytical skills to track performance metrics, manage automated dashboards, and execute data-driven optimizations.
• Customer Journey Management: Strong ability to translate centralized global strategies into region-specific campaigns that drive conversion at every stage of the funnel.
• Stakeholder Management: Exceptional communication and interpersonal skills; bridging global strategy and regional realities.

Responsibilities

• Execute & Optimize: Define, implement and improve always-on campaigns across EMEA/APAC with data insights from CoEs.
• Consult & Advise: Train regional teams on integrating digital tactics into multi-regional campaigns.
• Enable & Champion: Build dashboards and success frameworks for an ecommerce-first marketing model.
• Segmentation & Campaign Design: End-to-end ownership of segmentation and campaign design for target segments.
• Advanced reporting: Deliver specialist support on campaign performance analysis.

Skills

Data-driven marketing

Customer segmentation

Audience analysis

Marketing automation

CRM tools

Stakeholder management

Tools

Mixpanel

Google Analytics

Tableau

Job description

TVH is seeking a digital marketing lead for Northern Europe to grow digital output, maturity and commercial impact. You will report to the Regional Marketing Lead and collaborate with global CoEs to deploy initiatives across EMEA and APAC.

You will own segmentation-driven campaigns, advise regional teams, and enable digital capability with dashboards, analytics and training to drive ecommerce-first marketing across the region.