EMEA Performance Marketing Manager

vfc; Antwerpen; Hybrid; EUR 56,000 - 70,000; Full time

Benefits offered by this job

On site gym

50% VF brand discount

Job summary

VF Corporation seeks a Manager, Kipling Performance Marketing for the Digiland team in Antwerp, Belgium. You will design and optimize full-funnel digital campaigns across paid search, shopping, social, video, and emerging channels. You’ll manage budgets, dashboards, and agency partners while aligning with brand and financial goals.

Fluency in English required; other European languages a plus. The role emphasizes AI awareness, data-driven decision making, and collaboration with cross-functional

Qualifications

• Minimum five years' experience in digital and performance marketing.
• Strong commercial acumen with budget management.
• Proficient with analytics and paid media tools used across channels.

Responsibilities

• Developing, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels.
• Defining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders.
• Managing media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business objectives.
• Collaborating with Brand, Digital Marketing, the Kipling.com Trade Team, VF Central teams, Finance, and external agencies to align digital marketing plans with financial objectives and long-term growth priorities.
• Applying a test-and-learn approach through A/B testing of creatives, paid content, landing pages, and audience targeting to continuously improve campaign performance.
• Supporting CRM and digital media integration to grow and leverage the first-party database, while partnering with the content team to develop high-impact paid content.
• Planning, managing, and tracking digital media investment, ensuring alignment with financial targets and Kipling's brand identity.
• Staying current on digital marketing best practices, AI applications, and emerging technologies, and sharing relevant insights as the team's digital expert.

Skills

Digital marketing

Performance marketing

Campaign planning

Analytical skills

Budget management

Stakeholder management

English fluency

Tools

Google Analytics

Google Ads

Meta Business Manager

Google Search Console

Microsoft Office

Job description

VF Corporation seeks a Manager, Kipling Performance Marketing for the Digiland team in Antwerp, Belgium. You will design and optimize full-funnel digital campaigns across paid search, shopping, social, video, and emerging channels. You’ll manage budgets, dashboards, and agency partners while aligning with brand and financial goals.

Fluency in English required; other European languages a plus. The role emphasizes AI awareness, data-driven decision making, and collaboration with cross-functional