Sales Advisor

NL Diffusion; Brussel Hoofdstad; Hybrid; EUR 21,000 - 32,000; Full time

Job summary

Lacoste Rue Neuve in Brussels is seeking an enthusiastic Sales Advisor to blend premium customer experience with strong sales performance.

You will greet customers, understand their needs, deliver styling advice, maintain store standards, and contribute to team success in a dynamic fashion-forward environment.

Qualifications

• Experience in fashion, lifestyle or premium retail.
• Passion for fashion, customer service and commercial performance.
• Proactive sales approach with diverse customers.
• Maintain service quality during busy periods.
• Team-oriented with personal responsibility.
• Fluency in French and English is essential.

Responsibilities

• Delivering an excellent and personalised customer experience, even during busy trading periods.
• Actively approaching customers, identifying needs and providing styling advice.
• Driving sales by focusing on conversion, average transaction value and add-on sales.
• Building customer relationships and encouraging loyalty.
• Developing product knowledge and communicating Lacoste brand identity.
• Maintaining high standards of visual merchandising, store presentation and stock organisation.
• Supporting daily store operations and collaborating with colleagues to hit team objectives.
• Contributing to a positive, energetic, results-oriented team environment.

Skills

Sales driven

Customer service

Product knowledge

Bilingual French/English

Job description

For our Lacoste boutique on Rue Neuve in Brussels, we are looking for an enthusiastic and commercially driven Sales Advisor who knows how to combine a premium customer experience with strong sales performance.

Located in one of Brussels' busiest shopping streets, our boutique welcomes a diverse range of customers every day. We are looking for someone who enjoys this dynamic environment, takes initiative and knows how to make every customer interaction count.

Your role

As a Sales Advisor, you are an important ambassador of the Lacoste brand. You create a welcoming atmosphere, build connections with customers and contribute actively to the commercial success of the boutique.

Your responsibilities include:

Delivering an excellent and personalised customer experience, even during busy trading periods.

Actively approaching customers, identifying their needs and providing professional styling and product advice.

Driving sales performance by focusing on conversion, average transaction value and additional sales opportunities.

Building customer relationships and encouraging customer loyalty.

Developing strong product knowledge and confidently communicating the Lacoste brand identity.

Maintaining high standards of visual merchandising, store presentation and stock organisation.

Supporting daily store operations and working closely with colleagues to achieve team objectives.

Contributing to a positive, energetic and results-oriented team environment.

Who are we looking for?

We are looking for someone who genuinely enjoys selling, takes pride in excellent service and feels comfortable in a busy retail environment.

Ideally, you have:

Previous experience in fashion, lifestyle or premium retail.

A genuine passion for fashion, customer service and commercial performance.

A proactive sales approach and the confidence to engage with a wide variety of customers.

The ability to maintain service quality and commercial focus during busy periods.

A team-oriented mindset combined with a strong sense of personal responsibility.

An interest in working with sales targets and retail KPIs.

A flexible and solution-oriented attitude.

Fluency in both French and English, spoken and written, is essential for this position.

Above all, you are someone who enjoys being on the sales floor, takes initiative and understands that great customer service and strong commercial results go hand in hand.

What can you expect?

At Lacoste, you will become part of an internationally recognised premium lifestyle brand with a strong heritage and a distinctive identity.

You will work in a dynamic retail environment where teamwork, customer experience and commercial performance are central to everything we do.

We offer you the opportunity to develop your product knowledge, strengthen your sales skills and contribute to the success of our Rue Neuve boutique.

Interested in joining our team?

Are you passionate about fashion, motivated by sales and ready to represent Lacoste in the heart of Brussels?