Sales Advisor Parttime

NL Diffusion; Brussel Hoofdstad; Hybrid; EUR 52,000 - 76,000; Full time

Job summary

Lacoste in Brussels Rue Neuve is seeking an Assistant Store Manager to lead the sales floor, collaborate with the Store Manager, and guide a team of about 12 colleagues. You will drive commercial performance, coach staff, and ensure smooth daily operations.

The role requires a hands-on leader with a passion for customer service, strong KPI focus, and fluency in French and English. Join a premium lifestyle brand known for quality, style and customer experience.

Qualifications

• Proven experience in a supervisory or management role within fashion retail, preferably in the premium segment.
• Experience working in a busy retail environment with significant customer traffic.
• Demonstrated ability to coach, develop and coordinate a team.
• A strong commercial mindset and confidence in working with retail KPIs.
• A hands-on leadership style, with a genuine passion for being present on the sales floor.
• The ability to combine excellent customer service with efficient store operations.
• Strong communication and organisational skills.
• Fluency in both French and English, spoken and written, is essential for this position.

Responsibilities

• Leading by example through an active presence on the sales floor.
• Coaching, motivating and developing team members to achieve individual and collective goals.
• Driving commercial performance through KPIs, conversion, productivity and customer engagement.
• Supporting daily store operations, team organisation and operational standards.
• Taking responsibility for store operations when the Store Manager is absent.
• Contributing to the continuous development of the team and overall store performance.

Job description

Your role

As Assistant Store Manager, you play a key role in the daily management and commercial success of the boutique.

Working closely with the Store Manager, you take an active leadership role on the sales floor, supporting and guiding a team of approximately 12 colleagues.

Your responsibilities include:

• Leading by example through an active presence on the sales floor.


• Coaching, motivating and developing team members to achieve individual and collective goals.


• Driving commercial performance through KPIs, conversion, productivity and customer engagement.


• Supporting daily store operations, team organisation and operational standards.


• Taking responsibility for store operations when the Store Manager is absent.


• Contributing to the continuous development of the team and overall store performance.

Who are we looking for?

We are looking for someone who brings both experience and genuine enthusiasm for retail leadership.

Ideally, you have:

• Proven experience in a supervisory or management role within fashion retail, preferably in the premium segment.


• Experience working in a busy retail environment with significant customer traffic.


• Demonstrated ability to coach, develop and coordinate a team.


• A strong commercial mindset and confidence in working with retail KPIs.


• A hands-on leadership style, with a genuine passion for being present on the sales floor.


• The ability to combine excellent customer service with efficient store operations.


• Strong communication and organisational skills.


• Fluency in both French and English, spoken and written, is essential for this position.

Above all, you enjoy being part of the action, supporting your colleagues and creating an environment where both customers and team members feel valued.

What can you expect?

At Lacoste, you will join an internationally recognised premium lifestyle brand with a strong heritage and a clear focus on quality, style and customer experience.

You will have the opportunity to make a meaningful contribution to the performance of our Rue Neuve boutique, take ownership of important operational responsibilities and further develop your leadership capabilities.