Assistent Store Manager Lacoste Brussels

Lacoste Benelux (NL-Diffusion); Brussel Hoofdstad; On-site; EUR 36,000 - 48,000; Full time

Job summary

Lacoste Brussels is seeking an experienced Assistant Store Manager for the Rue Neuve boutique. This on-site, full-time role requires proven leadership in premium fashion retail and the ability to drive KPI-driven performance with a hands-on management style.

You will support the Store Manager and lead a team of around 12 staff, ensuring a premium brand experience in a high-traffic environment. Fluency in French and English is essential.

Qualifications

• Currently residing in Belgium within commuting distance of Brussels.
• Proven management experience in premium or luxury fashion retail.
• Hands-on experience coaching a retail sales team.
• Fluent French and English, both written and spoken.
• Availability to work on-site in Brussels, including weekends.

Responsibilities

• Support the Store Manager in daily store operations and commercial performance.
• Lead, motivate and coach the sales team on the shop floor.
• Actively manage retail KPIs, including conversion, UPT, Average Basket and sales targets.
• Drive excellent customer service and a premium brand experience.
• Support staff scheduling, operational standards and visual merchandising.
• Take responsibility for store operations in the Store Manager's absence.

Skills

Retail management

Team coaching

KPIs

Bilingual FR/EN

Job description

Assistant Store Manager - Lacoste Brussels (Rue Neuve)

BELGIUM-BASED CANDIDATES ONLY | EXPERIENCED FASHION RETAIL MANAGERS | FLUENT FRENCH & ENGLISH REQUIRED

Location: Brussels, Belgium - Rue Neuve

Workplace: On-site, full-time

About the role

Lacoste is looking for an experienced and commercially driven Assistant Store Manager to join our boutique on Rue Neuve, one of Brussels' busiest shopping streets.

This is a hands-on leadership position in a high-traffic retail environment, working alongside the Store Manager and supporting a team of approximately 12 employees.

We are specifically looking for someone who already has proven management experience within premium or luxury fashion retail.

This is not an entry-level management position.

Your responsibilities

• Support the Store Manager in daily store operations and commercial performance.
• Lead, motivate and coach the sales team on the shop floor.
• Actively manage retail KPIs, including conversion, UPT, Average Basket and sales targets.
• Drive excellent customer service and a premium brand experience.
• Support staff scheduling, operational standards and visual merchandising.
• Take responsibility for store operations in the Store Manager's absence.

Essential requirements – Please read before applying

To be considered for this position, you must meet ALL of the following requirements:

• Currently residing in Belgium, within a realistic commuting distance of Brussels.
• Proven management experience in premium or luxury fashion retail, preferably as an Assistant Store Manager, Department Manager or Store Manager.
• Hands-on experience managing and coaching a retail sales team.
• Strong understanding of retail KPIs and the ability to translate results into daily actions.
• Experience working in a busy, commercially demanding fashion retail environment.
• Fluent French and English, both spoken and written.
• Availability to work on-site in Brussels, including weekends.

Experience in general sales, hospitality, FMCG, wholesale or business development alone does not meet the specific requirements for this position.

What we offer

• A leadership position within an internationally recognised premium fashion brand.
• A dynamic and commercially challenging retail environment.
• Opportunities for professional development within Lacoste.
• The opportunity to make a direct impact on store performance and team development.

Location: Brussels, Belgium - On-site only.