Store Manager

Nl Diffusion; Brussel Hoofdstad; On-site; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Professional development opportunities

Competitive salary with performance-based bonus

Generous employee discount on collections

Job summary

A leading premium retail brand is seeking an experienced Store Manager for its boutique in Brussels. This key role focuses on enhancing customer experience and leading a high-performing team. The ideal candidate will have a proven track record in luxury retail, speaking fluent English and French. This position offers professional development, a competitive salary with bonuses, and a generous employee discount on brand collections.

Qualifications

• Proven experience in a senior leadership role within premium or luxury retail.
• Ability to lead, develop, and retain high performing teams.
• Fluent command of English and French, both spoken and written.

Responsibilities

• Lead and develop your team to deliver high service levels.
• Ensure brand representation reflects the Lacoste DNA.
• Translate targets into concrete actions and follow through with consistency.

Skills

Team leadership

Commercial mindset

Analytical skills

Fluency in English

Fluency in French

Job description

Important: Please note that English is the main working language in this role. Daily communication with HQ and reporting are done in English. Applications (CV and motivation letter) must be submitted in English. Applications submitted in other languages will not be considered.

Lacoste is seeking an experienced Store Manager for its boutique on Avenue Louise in Brussels. This strategic location within the Benelux network requires a senior retail leader with a strong focus on premium customer experience, people leadership, and commercial performance.

As Store Manager, you hold full responsibility for results, team leadership, and brand representation. You lead by example and ensure every client interaction reflects the Lacoste DNA of elegance, service, and performance.

This role operates in an international context and requires daily professional communication in both English and French. Fluency in both languages, spoken and written, is mandatory.

At Lacoste, we play by four values:

🎾 Play as one team You lead, coach, and develop your team to deliver a consistently high level of service. You create a strong team culture built on accountability, collaboration, and performance.

🎾 Play with elegance You embody the Lacoste brand in your appearance, communication, and way of working. From client experience to store presentation, attention to detail is second nature to you.

🎾 Play with audacity You take ownership, identify opportunities, and proactively improve performance and processes. You are comfortable taking decisions and driving change where needed.

🎾 Play with tenacity You are results driven and KPI focused. You translate targets into concrete actions and follow through with discipline and consistency.

What we’re looking for:

Proven experience in a senior leadership role within premium or luxury retail

Demonstrated ability to lead, develop, and retain high performing teams

Strong commercial and analytical mindset with clear ownership of results

Fluent command of English and French, both spoken and written, is mandatory

Ability to operate at management level within an international retail organisation

Flexibility to work weekends, evenings, and public holidays when required

What we offer:

A key leadership role in one of Lacoste’s strategic Brussels locations

A dynamic and premium working environment within an iconic brand

Professional development and training opportunities

Competitive salary with performance based bonus

Generous employee discount on Lacoste collections

Are you the Store Manager we’re looking for?

Please apply in English by sending your CV and motivation letter to Amanda De Leijster. Applications will be treated confidentially.

Reference checks may be conducted in the final stage of the recruitment process. We will only contact previous employers after informing you and with your approval.