Regional Sales Manager - BYD BeLux

BYD EUROPE; Brussel; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Long-term contract

Attractive salary with individual and

Company car with charging card

Meal vouchers

Eco-vouchers

Group and hospitalization insurance

Growth opportunities

Job summary

BYD EUROPE is seeking a Regional Sales Manager for the Belux region (Belgium and Luxembourg). You will lead and develop the dealer network to achieve sales volume, market share and customer experience targets, reporting to the Head of Sales.

You will drive business planning, KPI tracking and cross-functional coordination, with regular on-site dealer visits. The role requires medior to senior experience in automotive sales, strong negotiation skills, and fluency in French and Dutch, with

Qualifications

• Medior to senior professional with proven experience in automotive sales.
• Experience in dealer network management is preferred.
• Strong commercial acumen and negotiation skills are essential.

Responsibilities

• Steer and develop the Belux dealer network across Belgium and Luxembourg to meet sales and market share objectives.
• Set and drive dealer targets in line with national BYD/Denza objectives.
• Serve as main contact for dealers, building trust-based relationships.
• Support local dealers with business plans, stock policy and pipeline management.
• Monitor KPIs and implement corrective actions to improve performance.
• Identify opportunities for network expansion or optimisation in Belux.
• Collaborate with marketing, aftersales, finance and operations to support dealer performance.
• Make on-site visits to dealers to provide coaching and support.

Skills

Commercial acumen

Negotiation

Leadership

CRM proficiency

Tools

CRM

Sales reporting tools

Job description

The Regional Sales Manager Belux is a core member of the sales team and reports to the Head of Sales. You are responsible for steering and developing the BYD and Denza dealer network across Belgium and Luxembourg, ensuring the network delivers on sales volume, market share and customer experience objectives.

Key responsibilities

• Network steering: manage and develop the dealer network across the Belux zone, ensuring adequate coverage and performance.
• Sales performance: set, follow up and drive achievement of sales targets per dealer, in line with national objectives for BYD and Denza.
• Dealer relationship: act as the main point of contact for dealers in your zone, building strong, trust-based relationships.
• Business planning: support dealers in building and executing their local business plans, stock policy and order pipeline.
• Performance follow-up: monitor dealer KPIs (volume, market share, stock, customer satisfaction) and agree corrective action plans where needed.
• Network development: identify opportunities for network expansion or optimisation within the Belux zone, in coordination with the Head of Sales.
• Cross-functional coordination: work closely with marketing, aftersales, finance and operations to support dealer performance.
• On-site presence: visit dealers on a structured cycle, providing hands-on coaching and support.

Key objectives

• Network performance: consistent achievement of sales and market share targets across the Belux dealer network.
• Dealer engagement: dealers who are well supported, informed and aligned with BYD and Denza's commercial strategy.
• Network health: a well-balanced network in terms of coverage, stock and standards compliance.
• Reporting quality: reliable, timely sales and market performance reporting to the Head of Sales.

Your profile

• Experience: medior to senior professional with proven experience in automotive sales, ideally in a dealer network management role.
• Skills: strong commercial acumen and negotiation skills, comfortable holding partners accountable while keeping the relationship strong.
• Languages: fluent in French and Dutch, with professional English as the corporate language.
• Tools: comfortable with CRM and sales performance reporting tools.
• Mindset: hands on, structured and diplomatic, with strong leadership and relationship-building skills.
• Mobility: driving licence B and genuine willingness to be on the road across Belgium and Luxembourg.

Our offer

• Long-term contract
• Attractive salary with individual and company bonus
• Meal & Eco-vouchers
• Full-time position, 40h/week with 12 RTT days per year
• Company car with charging card
• Group and hospitalization insurance
• Real opportunities for growth and evolution
• Recently renovated office, easily accessible, in Watermael-Boitsfort
• And the chance to work for BYD!

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem. BYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.