Product Marketing Lead — Growth & Adoption

Introw, Inc.; Oost-Vlaanderen; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Equity through ESOP

Macbook & iPhone setup

Fully paid mobile plan

Healthcare plan

Mobility budget

Meal vouchers

Introw merch

Team drinks & events

Job summary

Introw is seeking a product marketer who sits with product and engineering to translate what's shipped into compelling stories, pages, and automated journeys that grow revenue. You will own product pages, campaigns, and messaging, and work closely with sales, onboarding and socials to shorten cycles and increase adoption.

You will be part of a small, senior team in Ghent with strong ownership, equity, and a category-winning growth mindset.

Qualifications

• In love with the product and excited to tell its story.
• Around 5 years in B2B SaaS marketing with a growth focus.
• Growth-minded and analytical, data-driven decision maker.
• A storyteller who translates broad product into clear narratives.
• Hands-on marketer who builds campaigns and pages themselves.
• A builder who embraces ambiguity and moves fast.
• Good eye for design and messaging, even without design skills.
• Keen to learn agentic workflows and challenge older ways of working.

Responsibilities

• Build and run drip campaigns and lifecycle emails triggered by product events.
• Own product pages (landing pages) from message to published page.
• Own product story and messaging across website, sales, onboarding and socials.
• Run socials with product-led content that drives shares.
• Shorten sales cycle with messaging and assets that sell for the team.
• Cut onboarding time with automated guidance for feature adoption.
• Drive faster expansion by promoting modules like LMS to suitable customers.
• Revive sleeping accounts with campaigns triggered by user behavior.
• Collaborate closely with product, engineering, sales and customer success.

Skills

Product passion

B2B SaaS marketing

Growth mindset

Storytelling

Hands-on

Builder

Attention to detail

Agentic workflows

Tools

HubSpot

Salesforce

Job description

Introw is seeking a product marketer who sits with product and engineering to translate what's shipped into compelling stories, pages, and automated journeys that grow revenue. You will own product pages, campaigns, and messaging, and work closely with sales, onboarding and socials to shorten cycles and increase adoption.

You will be part of a small, senior team in Ghent with strong ownership, equity, and a category-winning growth mindset.