Product Marketing Lead: AI-Native SaaS Growth

Introw, Inc.; Gent; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Equity through ESOP

MacBook and iPhone setup

Fully paid phone subscription

Healthcare plan

Mobility budget

Meal vouchers

Introw merch

Team events and travel

Job summary

Introw is seeking a dedicated product marketer to own how Introw is told and how customers adopt it. You will sit with product and engineering, turn what they ship into compelling stories, pages, and automated journeys that grow revenue.

We are a small, senior team building an AI-native platform, with equity through ESOP and a fast-growing global footprint. You will work closely with product, engineering, sales, and customer success to shape messaging and drive adoption.

Qualifications

• Around 5 years in B2B SaaS marketing, ideally in product or growth marketing.
• Growth-minded and analytical; think in funnels, cohorts, and experiments.
• You are a storyteller who turns a broad product into a clear narrative, tuned for each audience.
• Hands-on: you build drip campaigns, lifecycle emails, and landing pages yourself.
• A builder who owns ambiguity, makes the call, and moves without a big team.

Responsibilities

• Build and run drip campaigns and lifecycle emails triggered by product events to raise engagement and feature adoption.
• Own our product pages (landing pages) from message to published page for every feature we ship.
• Own the product story and messaging, and keep it consistent across the website, sales, onboarding, and socials.
• Run our socials with product-led content that people want to share.
• Shorten the sales cycle and raise the win rate with messaging and assets that do part of the selling for the team.
• Cut manual onboarding time: help customers implement more features, quicker and easier, with automated guidance.
• Drive faster expansion by pushing the benefits of modules like LMS to the customers who should be using them.
• Automatically revive sleeping accounts with campaigns triggered by what they do, and what they stop doing.
• Work shoulder to shoulder with product, engineering, sales, and customer success. Sit in on real customer calls and write from what you hear.

Skills

Product marketing

Growth marketing

Storytelling

Drip campaigns

Lifecycle emails

Landing pages

A/B testing

Data-driven

Tools

HubSpot

Job description

Introw is seeking a dedicated product marketer to own how Introw is told and how customers adopt it. You will sit with product and engineering, turn what they ship into compelling stories, pages, and automated journeys that grow revenue.

We are a small, senior team building an AI-native platform, with equity through ESOP and a fast-growing global footprint. You will work closely with product, engineering, sales, and customer success to shape messaging and drive adoption.