Product Manager Mass Market (f/m/d)

TotalEnergies Group; Sint-Laureins; On-site; EUR 70,000 - 110,000; Full time

Job summary

TotalEnergies Group in Belgium seeks an experienced Product Manager Mass Market to drive product strategy for Power & Gas and the smart home ecosystem. You will balance customer value with financial impact, lead cross-functional teams, and guide initiatives from concept to market.

You will work with IT, Pricing, and Energy Trading to translate business needs into actionable requirements, monitor performance, and shape the customer journey with data-driven insights.

Qualifications

• Master’s degree or equivalent; 6+ years of marketing experience in a customer-centric organization.
• Good knowledge of the Belgian energy market, energy management, and finance.
• Strong knowledge of Excel, Outlook, PowerPoint, and Word.
• Proficient in SQL / Database management and business case engineering.
• Familiar with Product Management methodologies and Design Thinking.

Responsibilities

• Define Product management vision and ambition aligned with the business strategy.
• Define and implement tactical actions to reach acquisition and churn objectives.
• Strive for continuous improvement of the product portfolio with a data-driven, customer-centric mindset.
• Define best practices through AB-testing, data analysis, research and other methodologies.
• Translate insights and knowledge into customer value propositions.
• Build business cases and defend vision with stakeholders in marketing, finance and operations.
• Monitor performance of propositions and adjust offers, features, promotions, processes, and positioning.
• Work with IT, Pricing, Energy Trading to translate requirements into IT and energy management needs.
• Identify new trends and opportunities to capitalize on them.
• Support and feed the Product Marketing Analyst.
• Own the Product Catalog tool and manage strategic partnerships.

Skills

Product management

Data analysis

AB-testing

Stakeholder management

Leadership

Storytelling

Communication

SQL

Excel

Outlook

PowerPoint

Word

Education

Master’s degree or equivalent

Tools

SQL

Database management

Excel

Outlook

PowerPoint

Word

Job description

The market in which the position operates:

Competitive, tri-langual, regulatory intensive, multi-segment Mass Market & B2B Enterprise, high pace industry, energy related topic complexity.

Which kind of contacts ? This position will be connected with internal & external Stakeholders:

• Managing relationships with external strategic partners to develop and deliver new products and services to end customers (residential and small business), including proof of concept execution ;
• Managing internal stakeholders for various projects related to the role to improve perceived value proposition.

As a Product Manager Mass Market, you :

- Are responsible of definition of Product management vision and ambition, in line with the overall business strategy and the growing expectations of our customers.

- Define and implement tactical actions to reach both acquisition and churn objectives.

- Strive for continuous improvement of our Product portfolio, innovative, data-driven and customer-centric mindset.

- Define best practices through AB-testing, data analysis, research and other methodologies to realize this.

- Master translating insights and knowledge into customer value propositions.

- Build business cases that balance customer needs and the company's financial impacts, and you are able to discuss and defend your vision with stakeholders in marketing communications, finance, customer operations, etc.

- Monitor and analyze the performance of our propositions in the market and, based on that, formulate recommendations for adjustments in terms of adaptations of offers, features, promotions, processes, and positioning.

- Work together with cross-functional teams such as IT, Pricing, Energy Trading to translate business requirements into IT and Energy Management requirements and user stories.

- Identify new trends and innovations in your area of expertise and create opportunities to capitalize on them.

- Support and feed the Product Marketing Analyst.

- Are Product owner of the technical tool "Product Catalog".

- Are responsible for the strategic partnerships.

In a nutshell, your Job Purpose is :

• Drives the daily management and further develops a complete range of products and services to match customer needs around Power & Gas, and smart home ecosystem ;
• Job is mixing both operational responsibilities in maximizing value of current offers and conceptualize future offers that must be commercialized to create the competitive advantage of TotalEnergies ;
• Conceptualizes and drives growth and retention initiatives to reach the volume and value ambition of TotalEnergies Power & Gas Belgium.

Qualification level and level of experience required for the position:

Master’s or equivalent level ; 6+ years of marketing experience in a customer centric organization, preferably in a digital marketing or product/GTM marketing role.

Specific knowledge required:

Good knowledge of the Belgian energy market, energy management, and finance ; a similar experience coming from another industry such as telco, banking, or any relevant retail market can also be approriate

Technical skills required:

- Good knowledge of Excel, Outlook, PowerPoint, and Word tools;

- SQL / Database management knknowledge;

- Business case engineering;

- Product Management methodologies (design thinking, product lifecycle management);

- Energy Management fundamentals.

- Affinity with energy solutions, customer journey design or Design Thinking methodologies;

- Strong in conceptual thinking, scenario building, strategic decision making and value & benefit thinking;

- Ability to use data & insights to continually improve value propositions and not afraid to try new approaches;

- Leadership spirit and compelling drive to mobilize stakeholders to get things done;

- Strong communication and storytelling skills;

- Analytical skills combined with a creative and positive mindset.

Native French or Dutch speaker, fluent in English.