Product Manager Mass Market (f/m/d)

TotalEnergies Group; Luik; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

TotalEnergies Group in Belgium seeks a seasoned Product Manager Mass Market to lead the product portfolio for Power & Gas and smart home ecosystem. You will drive the product vision, translate market insights into value propositions, and collaborate with cross-functional teams to deliver competitive offers for residential and SME customers.

Ideal candidates have a Master’s degree, 6+ years in marketing, strong energy market knowledge, and a track record in design thinking and product lifecycle

Qualifications

• Master’s degree or equivalent level.
• 6+ years of marketing experience in a customer-centric organization.
• Knowledge of Belgian energy market, energy management and finance.

Responsibilities

• Define Product management vision aligned with business strategy.
• Implement actions for acquisition and churn objectives.
• Improve product portfolio with data-driven, customer-centric mindset.
• Use AB-testing, data analysis, and research to derive value propositions.
• Translate insights into customer value propositions and business cases.
• Collaborate with IT, Pricing, and Energy Trading to translate requirements into IT and energy management needs.
• Identify trends and innovations to capitalize on opportunities.
• Support Product Marketing Analyst and act as Product Owner for the Product Catalog.
• Drive strategic partnerships and ensure delivery with stakeholders.

Skills

Product management

Marketing strategy

Data analysis

Leadership

Communication

Storytelling

Creative thinking

Analytical thinking

Languages: English (native/fluent)

French or Dutch language skills

Education

Master’s degree or equivalent

Tools

Excel

Outlook

PowerPoint

Word

SQL / Database management

Job description

The market in which the position operates:

Competitive, tri-langual, regulatory intensive, multi-segment Mass Market & B2B Enterprise, high pace industry, energy related topic complexity.

Which kind of contacts ? This position will be connected with internal & external Stakeholders:

• Managing relationships with external strategic partners to develop and deliver new products and services to end customers (residential and small business), including proof of concept execution ;
• Managing internal stakeholders for various projects related to the role to improve perceived value proposition.

As a Product Manager Mass Market, you :

- Are responsible of definition of Product management vision and ambition, in line with the overall business strategy and the growing expectations of our customers.

- Define and implement tactical actions to reach both acquisition and churn objectives.

- Strive for continuous improvement of our Product portfolio, innovative, data-driven and customer-centric mindset.

- Define best practices through AB-testing, data analysis, research and other methodologies to realize this.

- Master translating insights and knowledge into customer value propositions.

- Build business cases that balance customer needs and the company's financial impacts, and you are able to discuss and defend your vision with stakeholders in marketing communications, finance, customer operations, etc.

- Monitor and analyze the performance of our propositions in the market and, based on that, formulate recommendations for adjustments in terms of adaptations of offers, features, promotions, processes, and positioning.

- Work together with cross-functional teams such as IT, Pricing, Energy Trading to translate business requirements into IT and Energy Management requirements and user stories.

- Identify new trends and innovations in your area of expertise and create opportunities to capitalize on them.

- Support and feed the Product Marketing Analyst.

- Are Product owner of the technical tool "Product Catalog".

- Are responsible for the strategic partnerships.

In a nutshell, your Job Purpose is :

• Drives the daily management and further develops a complete range of products and services to match customer needs around Power & Gas, and smart home ecosystem ;
• Job is mixing both operational responsibilities in maximizing value of current offers and conceptualize future offers that must be commercialized to create the competitive advantage of TotalEnergies ;
• Conceptualizes and drives growth and retention initiatives to reach the volume and value ambition of TotalEnergies Power & Gas Belgium.

Qualification level and level of experience required for the position:

Master’s or equivalent level ; 6+ years of marketing experience in a customer centric organization, preferably in a digital marketing or product/GTM marketing role.

Specific knowledge required:

Good knowledge of the Belgian energy market, energy management, and finance ; a similar experience coming from another industry such as telco, banking, or any relevant retail market can also be approriate

Technical skills required:

- Good knowledge of Excel, Outlook, PowerPoint, and Word tools;

- SQL / Database management knknowledge;

- Business case engineering;

- Product Management methodologies (design thinking, product lifecycle management);

- Energy Management fundamentals.

- Affinity with energy solutions, customer journey design or Design Thinking methodologies;

- Strong in conceptual thinking, scenario building, strategic decision making and value & benefit thinking;

- Ability to use data & insights to continually improve value propositions and not afraid to try new approaches;

- Leadership spirit and compelling drive to mobilize stakeholders to get things done;

- Strong communication and storytelling skills;

- Analytical skills combined with a creative and positive mindset.

Native French or Dutch speaker, fluent in English.