PR Manager - BYD & Denza BeLux

BYD Europe; Brussel; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Long-term contract

Meal & Eco-vouchers

Company car with charging card

Group and hospitalization insurance

Job summary

BYD Europe is seeking a PR Manager BeLux to build and protect the reputation of BYD and DENZA in Belgium and Luxembourg. You will be the main media contact for Dutch- and French-speaking press, shaping the local PR roadmap in close cooperation with the BYD Europe PR team and our local Marketing and Sales teams.

The role requires 5+ years in PR, fluency in Dutch and French, and professional English, with strong storytelling, relationship-building and budget management skills.

Qualifications

• 5+ years in PR and communications in automotive or premium sector.
• Bachelor's or Master's degree in communication, PR, journalism, marketing or equivalent.

Responsibilities

• Develop and implement the PR roadmap for BeLux, aligned with European guidelines and priorities.
• Act as primary media contact for Dutch- and French-speaking press across multiple sectors.
• Create press releases, kits and local brand stories; maintain local press section.
• Plan and run press conferences, product launches and PR events with sales and events teams.
• Build relationships with journalists, influencers and stakeholders.
• Manage PR agency and budget; monitor coverage and sentiment; report results.

Skills

PR experience

Excellent writing

Project management

Budget management

Media relations

Storytelling

Languages: Dutch and French

English proficiency

Stakeholder management

Networking

Education

Bachelor's or Master's in communication/public relations/journalism/marketing

Tools

Media tracking tools

CRM/PR tools

Job description

PR Manager BeLux

Brussels, Belgium | Full-time | Marketing

As PR Manager BeLux, you build and protect the reputation of the BYD and DENZA brands in Belgium and Luxembourg. You are the main contact for the media in both national languages, you shape the local PR roadmap, and you turn product launches, events and brand stories into visibility, in close cooperation with the BYD Europe PR team and our local Marketing and Sales teams.

Key responsibilities

• PR strategy: Develop and implement the PR roadmap for BeLux for both brands, aligned with European PR guidelines and our commercial priorities.
• Media relations: Act as primary media contact for Dutch- and French-speaking press (automotive, consumer, business and trade media). Handle proactive and reactive enquiries and secure positive coverage.
• Content and materials: Create press releases, press kits, media briefings and local brand stories, and keep the local press section up to date.
• Launches and media events: Plan and run press conferences, product launches, media test drives and PR events together with the Events and Sales teams, and manage the press car fleet.
• Influencers and stakeholders: Build and maintain relationships with journalists, influencers, opinion leaders and industry and public stakeholders.
• Agency and budget: Manage our PR agency and the PR budget.
• Crisis and reputation management: Set up and run crisis communication protocols, and monitor media coverage and public opinion.
• Reporting: Measure PR results (coverage, reach, sentiment) and report with clear recommendations.

Your profile

• Experience: 5+ years in PR and communications, preferably in the automotive or premium sector, with proven experience in media relations and crisis communication. An OEM or agency background is a plus.
• Education: Bachelor's or Master's degree in communication, public relations, journalism, marketing or equivalent.
• Network: Strong knowledge of the Belgian media landscape in Flanders, Wallonia and Brussels, with existing media relationships.
• Skills: Excellent writing skills, strong project and budget management, and a sense for storytelling.
• Languages: Fluent in French and Dutch, with professional English as the corporate language.
• Mindset: Proactive, reactive when needed, diplomatic, with strong stakeholder management and relationship-building skills.
• Mobility: Driving licence B.

Our offer

• Long-term contract
• Attractive salary with individual and company bonus
• Meal & Eco-vouchers
• Full-time position, 40h/week with 12 RTT days per year
• Company car with charging card
• Group and hospitalization insurance
• Real opportunities for growth and evolution
• Recently renovated office, easily accessible, in Watermael-Boitsfort
• And the chance to work for BYD!

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD BeLux located in Brussel, Belgium. BYD offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

About DENZA

DENZA is BYD Group's premium brand for electric and plug-in hybrid vehicles, founded in 2010 and now entering Europe. In Belgium and Luxembourg, we are building a premium brand, a high-quality retail network and a customer experience that lives up to one of Europe's most demanding markets.