Performance Marketing Manager – Full-Funnel Growth Lead

KIPLING; Sint-Agatha-Berchem; On-site; EUR 75,000 - 95,000; Full time

Benefits offered by this job

On site gym

VF 50% discount card

Job summary

Kipling is seeking a Manager, Kipling Performance Marketing to drive paid digital initiatives and accelerate e-commerce growth. You will lead full-funnel strategies, optimize campaigns across multiple channels, and translate data into actionable insights to balance brand-building with conversion and revenue goals.

You will collaborate with internal teams and external agencies, manage budgets and dashboards, and stay ahead of AI-driven marketing trends to maximize ROI.

Qualifications

• Minimum five years in digital and performance marketing.
• Strong commercial acumen, analytical capability, and budget management.
• Proficiency with GA, Google Ads, Meta, GSC and MS Office.
• Excellent stakeholder management and communication skills.
• Fluent English; another European language is a plus.
• Knowledge of AI applications in digital marketing.

Responsibilities

• Develop and optimize full-funnel paid media strategies across Paid Search, Shopping, Paid social, YouTube, TikTok and other digital channels.
• Define paid media KPIs, build dashboards, and present insights to stakeholders.
• Manage media agency relationships and coordinate campaigns to meet business objectives.
• Collaborate with Brand, Digital Marketing, Trade Team, Finance and agencies to align plans with growth objectives.
• Apply test-and-learn approaches with A/B testing on creatives, content, landing pages, and audiences.
• Support CRM and digital media integration to grow first-party data.

Skills

Digital marketing

Performance marketing

Data analysis

Budget management

Stakeholder management

Tools

Google Analytics

Google Ads

Meta Business Manager

Google Search Console

Microsoft Office

Job description

Kipling is seeking a Manager, Kipling Performance Marketing to drive paid digital initiatives and accelerate e-commerce growth. You will lead full-funnel strategies, optimize campaigns across multiple channels, and translate data into actionable insights to balance brand-building with conversion and revenue goals.

You will collaborate with internal teams and external agencies, manage budgets and dashboards, and stay ahead of AI-driven marketing trends to maximize ROI.